Final month at Meta Join, Mark Zuckerberg stated that Meta AI was “on observe” to grow to be the most-used generative AI assistant on this planet. The corporate has now handed a major milestone towards that purpose, with Meta AI passing the five hundred million consumer mark, Zuckerberg revealed throughout the firm’s newest earnings name.
The half billion consumer mark comes simply barely a yr after the social community first launched its AI assistant final fall. Zuckerberg stated the corporate nonetheless expects to grow to be the “most-used” assistant by the top of 2024, although he is by no means specified how the corporate is measuring that metric.
Meta’s assistant isn’t the one AI device that’s boosting the corporate’s enterprise. Zuckerberg stated that AI enhancements in its feed and video suggestions have led to an 8 p.c improve in time spent on Fb and a 5 p.c improve for Instagram this yr. Advertisers are additionally profiting from the corporate’s AI instruments, he stated, with greater than 15 million adverts created with generative AI within the final month alone. “We consider that there is much more upside right here,” Zuckerberg stated.
Exterior of AI, Meta’s Threads app additionally continues to surge. The service now has “virtually 275 million” month-to-month customers, based on Zuckerberg. “It has been rising greater than one million signal ups per day,” Zuckerberg stated, including that “engagement is rising too.”