Among the many greatest issues in regards to the Forrester Choices for B2C Advertising and marketing Executives service is that our VIP Chief purchasers get paired with an Govt Associate — a former CMO practitioner who has walked of their footwear. That’s necessary as a result of, in response to Forrester’s Advertising and marketing Survey, 2022, the highest 5 best challenges that B2C advertising organizations are dealing with when making an attempt to attain their 2022 objectives are:

• Course of inconsistency as a result of poor integration of expertise options.
• High quality of buyer information.
• Lack of cross-functional alignment on enterprise aims.
• Restricted advertising headcount.
• Model notion that doesn’t mirror their desired model id.

Our Govt Companions are co-thinking companions who work on and by our purchasers’ aspect to advance their most necessary advertising priorities — all inside an empathetic and confidential house, as Jen Sanning explains within the video above.

Our latest B2C CMO Govt Associate, Eric Epstein, joins Forrester’s B2C CMO staff as a classically educated — but fashionable — marketer with expertise throughout core model administration, new product improvement, international advertising, digital advertising, buyer expertise, and portfolio technique within the CPG and retail industries, together with the Campbell Soup Firm, McDonald’s, Mars, Inc., and HP Hood.

Watch the video above to get to know Eric and listen to from Jen in regards to the VIP Chief service stage of Forrester Choices for B2C Advertising and marketing Executives.