To evaluate how properly brokerage corporations purchase prospects in search of self-directed funding accounts, we not too long ago kicked off our first investing gross sales digital expertise assessment. We are going to consider the performance and person expertise of 13 North American web sites that concentrate on new self-directed buyers. This assessment follows these we’ve beforehand accomplished for cellular app experiences in North America and desktop experiences in US and Canada.
This analysis will cowl the primary phases of the shopper lifecycle: uncover, consider, commit, and provoke (onboarding). The DXR methodology evaluates a brokerage agency’s web site by means of the lens of a prospect who’s trying to open a brokerage account, scoring the location throughout twenty-six standards spanning 4 of the digital expertise classes in The Forrester Buyer Lifecycle Framework.
As a part of this analysis, we can even create a performance evaluation software. Digital leaders and their groups can use this software to determine areas for enchancment of their prospects’ digital journeys. By assessing parts of the digital expertise your self, it is possible for you to to gauge the standard of your choices versus our standards. A warmth map within the software will spotlight areas of energy and weak point. Right here is the software we created as a part of our most up-to-date digital expertise assessment of cellular investing apps
Forrester purchasers can schedule an inquiry or steering session with me to debate how they’ll improve the digital performance of their desktop and app experiences.