How To Launch A New Product. A step-by-step handbook that guides you… | by Dave Colleges | Oct, 2023


A step-by-step handbook that guides you thru the 17 phases of launch beginning with an thought to producing thousands and thousands in income.

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There’s by no means a “proper time” to launch, which is why most merchandise flop. However after they succeed, whew, there’s nothing higher.

I’m on my fourth product at Hopin, a neighborhood platform referred to as Superwave (beta).

Earlier than Hopin, I launched:

  • An app
  • A guide
  • A SaaS
  • A media publication
  • Two programs

I’ve launched 10+ merchandise within the final 10 years. Some huge successes and a few bombing failures. In each launch, I study extra about what works and what doesn’t work.

So what you’re about to study is the precise, refined course of I’ve realized through the years to de-risk a product launch and produce a brand new product efficiently to market.

Welcome to Dave’s Deep Dives. I write a weekly analysis report in Entrepreneur’s Handbook the place I get personally obsessive about an organization, a founder, or an thought and hunt for the deeper insights and greatest takeaways to share with you. Subscribe to obtain the following one on Thursday.

A step-by-step information to the 17 phases of a profitable product launch; beginning with an thought to producing thousands and thousands in income.

Two notes to name out earlier than you learn this information:

  1. Not one of the steps themselves could appear “distinctive” or “novel” however the sequencing is essential. Take note of the order of the steps and what comes first.
  2. Every step is cumulative. When you attain that step, proceed doing it on via to the tip of the method. Exception: Step 1.

All of it begins if you, pricey founder, get an thought for a product. It ought to remedy a transparent ache level or drawback.

  • Really useful instruments: Walks, Espresso, and Good Sleep



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