It’s some of the basic questions training corporations face: How do they know who has essentially the most affect over whether or not to purchase their merchandise?
EdWeek Market Transient lately took an in-depth look in a particular report on the roles that 4 key decision-makers at school programs, or “personas,” play in buying choices: prime educational officers; district expertise officers; superintendents; and college principals.
On this video, EdWeek Market Transient Managing Editor Sean Cavanagh touches on some key findings from the analysis.
