B2B entrepreneurs face rising strain to provide customized content material that actually connects and resonates with patrons, and their organizations want smarter, sooner, and extra scalable methods to ship this. Subsequent week, we’ll publish a case research about HCLTech — a world know-how chief — that demonstrates how delivering one of these content material is feasible when a advertising group absolutely embraces AI‑pushed content material operations. The corporate’s transformational work earned it a Forrester 2025 B2B Packages Of The Yr Award for content material technique and operations.
Because the deadline looms for the 2026 B2B Packages Of The Yr Awards, HCLTech’s success story presents a robust roadmap for firms trying to elevate their advertising influence and stand out at Forrester’s B2B Summit North America.
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HCLTech’s story would possibly really feel acquainted. The corporate grappled with challenges that many B2B advertising groups face immediately ,together with outdated and handbook content material workflows, problem personalizing content material at scale, and restricted insights to help knowledge‑pushed choices.
HCLTech then built-in intent knowledge, content material consumption patterns, and cross‑channel engagement insights. AI instruments helped groups microsegment audiences shortly and precisely, ship content material codecs and channels tailor-made to purchaser preferences, and activate wealthy knowledge insights to information content material choices and marketing campaign methods. By guaranteeing that groups have been aligned, educated, and assured in utilizing AI instruments, HCLTech created a sustainable basis for lengthy‑time period innovation.
The group’s AI‑powered content material technique achieved larger account penetration and measurable enterprise outcomes, highlighting the ability of mixing AI with robust content material operations, strong change administration, and a knowledge‑first mindset.
Apply for a Forrester 2026 B2B Packages Of The Yr Award for content material technique and operations.
If your organization is driving significant change in your content material technique and operations — whether or not by AI, progressive working fashions, enhanced content material processes, or different excessive‑influence initiatives — we need to hear about it.