Forrester just lately launched its Digital Go-To-Market Evaluation: CPG Manufacturers, 2026 analysis. On this overview, we analyzed 24 CPG manufacturers throughout the digital attributes that matter most for long-term go-to-market success. Social media is a essential a part of the buyer discovery journey, notably as youthful shoppers use social platforms not just for inspiration and analysis but in addition to purchase merchandise.
We reviewed the manufacturers’ presence and engagement throughout main social platforms reminiscent of Fb, Instagram, TikTok, YouTube, and X. We additionally assessed their use of social commerce options and user-generated content material. 5 notable manufacturers on social media embrace:
- Pepsi led the CPG class with greater than one million followers throughout each main social platform. It stored followers engaged via interactive content material like its “Crew Pepsi” channel.
- Coca-Cola mixed a large social viewers with high-profile campaigns and sponsorships, together with inventive fan engagement tied to the FIFA World Cup 2026.
- Hiya embraced social commerce and was the one model in our overview with official storefronts on each Instagram and TikTok.
- Pringles constructed a robust Instagram and TikTok presence whereas fostering ongoing engagement via story highlights and its “What’s Poppin’” broadcast channel.
- Poppi created client enthusiasm via collaborations with standard franchises like Love Island, influencer partnerships, and model ambassador packages.
To study extra, please see our newest report, Digital Go-To-Market Evaluation: CPG Manufacturers, 2026. You can even see our earlier Digital Go-To-Market Opinions protecting manufacturers throughout attire and footwear, client electronics, luxurious items, and extra. Questions? Let’s join. Schedule a steering session or inquiry with us!