EU fines Google $3.5 billion for abusing dominance in digital advert market

The investigation, which spanned over 4 years, targeted on Google’s practices linking advertisers to publishers by means of varied proprietary platforms, corresponding to Google Advertisements, DV360, the DoubleClick for Publishers server, and its AdX advert change. In keeping with the Fee, Google leveraged its dominant software program utilized by publishers to favor its advert…

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