Escaping the Benchmark Entice: A Information for Smarter Investing


Pim van Vliet, PhD, is the creator of Excessive Returns from Low Danger: A Exceptional Inventory Market Paradox with Jan de Koning.

On the earth {of professional} investing, a scary obsession has taken maintain: the fixation on benchmarks and relative efficiency. This phenomenon, which I’m coining “benchmarkism,” is distorting incentives and pulling many institutional buyers within the improper route. It’s time to discover how we are able to escape this benchmark entice for smarter investing the place the main target is on  steady long-term wealth progress.

The Rise of the Benchmark

The rise of funding benchmarks began within the late nineteenth century when Charles Dow launched the Dow Jones Industrial Common in 1896. At the moment, the function of benchmarks was minimal. Traders have been primarily targeted on dividends, as demonstrated by funds like these provided by Robeco. Benchmarks performed no function in Robeco’s funds till many years after the agency was based in 1929.

It wasn’t till the environment friendly market speculation gained prominence within the Nineteen Sixties that benchmarks began turning into the funding business’s central efficiency yardstick. At the moment, beating benchmarks is usually seen because the definitive measure of success, overshadowing essentially the most basic guidelines of investing — don’t lose capital and obtain an sufficient return. Traders are more and more fixated on relative short-term efficiency.

John Maynard Keynes as soon as quipped, “It’s higher to fail conventionally than to succeed unconventionally.” Nowhere is that this assertion embraced with as a lot approbation as in immediately’s benchmark-driven world.

The Core Downside of Benchmarkism

The crux of the issue with benchmarkism is that it shifts the investor’s focus away from absolute returns and capital preservation. Benchmarkism shifts the main target to outperforming the benchmark. However this can lead to irrational decision-making. Think about a portfolio supervisor selecting between a steady inventory providing an 8% return and an index fund that averages 8% however fluctuates wildly. Logically, most buyers would choose the steady inventory for its decrease absolute threat. But, a supervisor aiming to beat the benchmark would possibly keep away from the steady inventory as a result of it presents intervals of no outperformance, which is a considerable threat within the realm of benchmarkism. This dilemma is illustrated in Determine 1.

Exhibit 1. Secure inventory versus unstable benchmark.

A hypothetical instance of returns of a inventory and the benchmark in two intervals.

This conduct displays how the drive to beat benchmarks can push buyers to tackle further dangers, diverting consideration away from the 2 basic funding rules: capital preservation and long-term wealth progress. In bond markets, for instance, debt-laden international locations or firms typically get bigger weights in bond indices. In consequence, portfolios are sometimes tilted towards the riskiest issuers, just because they carry extra debt. That’s the paradox of benchmark investing: it encourages risk-taking in pursuit of relative good points, typically on the expense of frequent sense.

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Historic Lesson of Fisher Black

The concentrate on relative return over threat administration isn’t new. Fisher Black — one of many architects of the now 60-year-old capital asset pricing mannequin (CAPM) — tried to launch a low-risk fairness fund at Wells Fargo within the early Nineteen Seventies. His analysis demonstrated that low-beta shares might obtain market-like returns with decreased capital threat. The fund aimed to revenue from this precept of “profitable by dropping much less.” But, it didn’t take off. The issue? Black’s modern technique confronted leverage constraints, and buyers have been extra targeted on beating the market than lowering threat.[i]

Satirically, it wasn’t till the dot-com bubble burst in 2000 and the monetary disaster of 2008 that defensive, low-volatility methods gained actual traction. A number of low-volatility ETFs turned very fashionable, attracting massive inflows within the early 2010s.[1] At the moment, Black’s concept is extra related than ever. Defensive methods have demonstrated their resilience by outperforming throughout downturns corresponding to in 2022. Nonetheless, the emphasis on relative efficiency typically makes these methods seem much less interesting towards an more and more concentrated benchmark in bullish markets, as seen within the ongoing US tech rally of 2024.

The Broader Dangers of Benchmarkism

The unintended penalties of benchmarkism prolong past particular person portfolios. By focusing solely on beating the benchmark, many institutional buyers have turn into hostages to indices. This focus can result in misallocation of capital, the place dangerous investments turn into overvalued and safer ones stay underappreciated. A transparent instance of this was through the late Nineties tech bubble, when know-how shares turned grossly overvalued as they gained bigger and bigger weights within the indices.

Worse nonetheless, regulatory frameworks can reinforce this conduct. In international locations just like the Netherlands, company pension funds are required to elucidate why their efficiency deviates from the benchmark, typically penalizing funds that pursue extra defensive methods. In Australia, the “Your Future, Your Tremendous” regulation pressures buyers to stay to benchmark-like returns, even when it won’t be in the perfect long-term curiosity of their beneficiaries.

The outcome? Skilled buyers, certain by fiduciary duties and regulatory oversight, can not cut back absolutely the threat of their fairness portfolio to keep away from falling behind their more and more concentrated benchmark, even in markets that exhibit speculative bubbles or systemic instability.

The Function of Index Committees

The affect of benchmark suppliers, corresponding to MSCI, is one other vital issue to think about. These committees wield immense energy in deciding which shares or international locations are included in an index. Their selections, typically formed by lobbying efforts, have profound implications for world funding flows. A notable instance is the inclusion of native Chinese language shares in world indices since 2018, which prompted buyers worldwide to allocate capital to China, no matter particular governance points or geopolitical threat concerned.

Index suppliers are additionally lobbying to embed their benchmarks into regulatory frameworks. Current strikes in Brussels to include Paris-Aligned benchmarks into the Sustainable Finance Disclosure Regulation (SFDR) illustrate how the subjective selections of index suppliers can steer large-scale funding flows. But these indices aren’t all the time constant.

For instance, Nexans, an organization central to the power transition, was excluded from the Paris-Aligned Excessive Yield Index as a consequence of its carbon emissions, whereas Ford Motor — a largely carbon-fuel-based automaker — was included. Such inconsistencies reveal the dangers of relying too closely on benchmarks.

Benchmarks Unchained: Is There an Escape?

How can buyers break away from the benchmark entice? Over the previous decade, sustainable and influence investing have gained appreciable momentum. Excluding tobacco or fossil gasoline shares, as an example, typically results in deviations from commonplace benchmarks. As extra buyers undertake sustainability standards, they’re compelled to rethink the function of benchmarks. They will now not justify their funding selections by merely saying, “It’s within the index.”

This shift encourages a rethinking of funding targets. By incorporating sustainability standards and influence of their funding course of, buyers are beginning to transfer past the slender concentrate on relative threat and return, embracing a 3rd dimension: sustainability. This opens the door to lowering benchmark dependence, prioritizing absolute threat, and fostering a clearer understanding of “figuring out what you personal.”

Worse than Marxism?

A provocative article by Sanford C. Bernstein & Co. in 2016, Why Passive Funding is Worse than Marxism,” ignited the talk on benchmark investing. Whereas the comparability was exaggerated, it highlighted an essential query: Who can be left to find out market costs — speculators or buyers?

If skilled buyers adhere too strictly to benchmarks, market costs will more and more be set by a small group of energetic gamers. The composition of this group is essential, however there’s no assure they may make markets extra environment friendly. As we noticed with the 2021 GameStop quick squeeze, speculative retail buyers leveraging high-risk positions can drive costs to bubble ranges and push extra disciplined buyers who’re targeted on fundamentals to the sideline. The extra buyers align with benchmarks, the extra fragile markets turn into as capital is allotted based mostly on the composition of an index quite than fundamentals.

Adapting Laws and Funding Rules

To totally escape the benchmark captivity, there must be a broader rethinking of regulation and funding rules. Regulators, as an example, might focus extra on absolute threat quite than relative threat when evaluating efficiency. This may shift consideration away from short-term monitoring error and as an alternative emphasize long-term threat administration. By specializing in a portfolio’s volatility or resilience throughout market downturns, quite than its proximity to the benchmark, buyers can regain the liberty to make extra considerate, risk-aware selections.[ii]

Furthermore, pension funds and institutional buyers commonly revisit their funding rules. Benchmarks can turn into inflexible requirements that don’t align with the fiduciary responsibility to guard and develop capital over the long run. Common overview of the benchmarks’ function in portfolio administration might help be sure that managers stay targeted on sustainable progress and preservation of capital, quite than getting slowed down in short-term relative efficiency discussions.

A Return to the Basic Benchmark

Finally, one of the best ways to beat the benchmark is to disregard it — at the very least within the quick time period. Warren Buffett’s well-known rule, Don’t lose capital,” ought to be the guiding benchmark for all buyers. By specializing in absolute returns and minimizing pointless threat, buyers can keep away from the distortions attributable to benchmarkism.

Underrepresented segments in benchmarks, corresponding to small caps or defensive shares, typically present compelling alternatives, particularly in intervals of elevated market focus like immediately. Equally, fallen angels — bonds that downgrade from funding grade to excessive yield — can turn into attractively priced as a consequence of compelled promoting by benchmark-driven buyers. These inefficiencies are the funding alternatives that contrarian buyers can exploit.

An investor’s edge would possibly due to this fact come not from being smarter, however from being much less constrained. Right here lies the paradox: by letting go of the fixation on benchmarks and specializing in fundamentals and important dangers like dropping capital, buyers can unlock hidden worth and obtain long-term efficiency — even outperforming the benchmark.

Listed below are some film concepts: Misplaced in Benchmarkland, The Benchmark Redemption, Gone with the Benchmark, and Breaking Benchmarks

Hyperlink to analysis papers by Pim van Vliet.


[1] https://www.businessinsider.com/low-volatility-etfs-attracting-big-inflows-2011-12


[i] See Bernstein (2012) Capital Concepts: The Unbelievable Origins of Fashionable Wall Road.

[ii] Swinkels, L., Blitz, D., Hallerbach, W., & van Vliet, P. (2018). Fairness Solvency Capital Necessities-What Institutional Regulation Can Be taught from Non-public Investor Regulation. The Geneva Papers on Danger and Insurance coverage-Points and Follow43(4), 633-652.



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