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Do Zillow’s High 10 Housing Markets Work For Airbnbs?

Garrett Brown
Do Zillow’s High 10 Housing Markets Work For Airbnbs?


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Yearly, Zillow releases its record of the prime U.S. housing markets for 2025 primarily based on projected dwelling worth development, job tendencies, and purchaser competitors. For conventional actual property buyers, these cities may look like gold mines. However for short-term rental (STR) buyers, the questions are completely totally different:

  • Are STRs authorized and sustainable in these cities?
  • Will demand maintain robust regardless of regulation dangers?
  • Are you able to really generate optimistic money stream, or will dwelling costs eat your income?

A lot of Zillow’s picks aren’t trip rental scorching spots—they’re rising, high-demand residential markets the place laws, taxes, and competitors can complicate STR investing. So, do any of them work for STRs?

How Zillow Selected These Markets

Zillow’s 2025 hottest markets had been ranked primarily based on:

  • House worth development: Projected appreciation for 2025
  • Proprietor-occupied family development: Extra everlasting residents transferring in
  • Job development vs. new development: Demand for housing outpacing new builds
  • Pace of dwelling gross sales: Markets the place properties promote the quickest

These elements sign robust dwelling appreciation and purchaser demand, which is great for home flippers or long-term landlords. 

Nonetheless, STRs’ success depends on completely various factors: occupancy charges, seasonality, authorized restrictions, and affordability. We use information from AirDNA and Zillow (information from March 13, 2025)  to develop our rating system and examine it to different markets.

I discuss with a “regulation overview,” which hyperlinks to every respective metropolis’s on-line regulation data and supplies my overview of how strict its laws could also be in contrast to these of different markets.

  • Mild = STR-friendly: A easy allow is the best regulation.
  • Reasonable = Proceed with warning: You are able to do STRs, however it turns into harder with cap limits, permits, and restrictions, and it may change at any second.
  • Heavy = Robust opposition to STRs: Larger charges and extra necessities to be allowed to function.

With out any additional ado, right here’s a breakdown of Zillow’s prime 10 markets and their viability as STRs.

Buffalo, NY

Market efficiency metrics:

  • AirDNA rating: 41/100 (Low)
  • Annual income (AR): $29,500 (+11% YOY)
  • Common every day charge (ADR): $186.5
  • Occupancy charge: 51%
  • RevPAR: $99 (+10% YOY)
  • Energetic listings: 1,273 (+5% YOY)
  • Zillow median dwelling value: $224,133 (+5.5% YOY)
  • Yield: 14.3%

Regulation overview: Reasonable

Professionals:

  • Potential fallback plan: Might work as a long-term rental if STR fails.
  • Vacationer demand: Proximity to Niagara Falls supplies some demand.
  • Affordability: House costs are cheap, with a stable yield of 14.3%.

Cons:

  • Seasonality: Possible impacted by colder months, lowering occupancy.
  • Regulatory hurdles: Allow necessities and registration add friction for buyers.
  • Booming market: As certainly one of Zillow’s prime markets, competitors is rising.

Closing verdict: C+

Buffalo presents reasonable STR potential as a result of its cheap dwelling costs and yield, however regulatory constraints and seasonality dangers maintain it again. It could work higher as a hybrid STR plus mid-term rental (MTR) technique catering to touring professionals, nurses, or school renters.

Indianapolis, IN

Market efficiency metrics:

  • AirDNA market rating: 83/100 (Good)
  • Annual income (AR): $28.7K (+12% YOY)
  • Occupancy charge: 48% (+1% YOY)
  • Common every day charge (ADR): $200.57 (+11% YOY)
  • RevPAR: $98.58 (+13% YOY)
  • Energetic listings: 4,026 (+22% YOY)
  • Zillow median dwelling value: $222,887 (+3.6% YOY)

Regulation overview: Excessive

Professionals:

  • Excessive investability AirDNA rating (77): Robust market fundamentals for actual property funding. This metric compares the price of properties utilizing Zillow dwelling worth information to the typical revenue of full-time short-term leases on Airbnb and Vrbo.
  • Income development (92): One of many highest-growing income markets. We calculate this by trying on the change in year-over-year RevPAR for properties that acquired bookings in each durations.
  • ADR improve (+11% YOY): Day by day charges are rising, suggesting extra substantial host pricing energy.

Cons:

  • Oversaturation danger: Listings grew 22% YOY, which means competitors may outpace demand.
  • Tourism drawbacks: No standout vacationer points of interest that drive year-round demand until you’re a race automotive fanatic.

Closing verdict: C-

Indianapolis has robust funding fundamentals and income development, however robust itemizing development and weak tourism attraction make STRs a high-risk play. The market may turn into oversaturated, making occupancy and pricing risky. This market is finest suited to mid-term leases (MTRs) focusing on touring professionals, sports activities occasions, and conventions.

Windfall, RI 

Market efficiency metrics:

  • AirDNA market rating: 21/100 (Weak)
  • Annual income (AR): $47.4K (+5% YOY)
  • Occupancy charge: 59%
  • Common every day charge (ADR): $314.50 (-1% YOY)
  • RevPAR: $189.69 (+3% YOY)
  • Energetic listings: 2,016 (+4% YOY)
  • Zillow median dwelling value: $403,947 (+6.3% YOY)
  • Regulation overview: Excessive restrictions and zoning limitations

Regulation overview: Reasonable to excessive

Professionals:

  • Excessive income potential: One of many highest ADRs on this rating ($314.50) and stable annual income ($47.4K).
  • Rising rental demand: Occupancy charges are larger than many different cities on this record.

Cons:

  • Excessive dwelling costs: The median dwelling value of $403K makes producing robust STR money stream troublesome.
  • Regulatory boundaries: Strict owner-occupancy guidelines and zoning limits on multifamily STRs.
  • Seasonality and competitors: Demand fluctuates exterior of summer season and tutorial seasons, making year-round bookings inconsistent.

Closing verdict: D+

Windfall affords robust income potential for the fitting property sort, however the excessive value of entry, regulatory complexity, and seasonal fluctuations make it a dangerous STR funding. Traders would wish a waterfront or luxurious itemizing in a primary location to make STRs viable right here. For many, the boundaries to entry and inconsistent demand make this a weak STR market. Mid-term leases (MTRs) focusing on school college students, professors, or company vacationers could also be a greater possibility on this space.

Hartford, CT

Market efficiency metrics:

  • AirDNA market rating: 90/100 (Robust)
  • Annual income (AR): $26.5K (+10% YOY)
  • Occupancy charge: 55% (+6% YOY)
  • Common every day charge (ADR): $166.64 (+3% YOY)
  • RevPAR: $93.76 (+9% YOY)
  • Energetic listings: 939 (+17% YOY)
  • Zillow median dwelling value: $179,170 (+8.2% YOY)
  • Yield: 14.7% (Good)

Regulation overview: Excessive

Professionals:

  • Excessive AirDNA market rating (90): Signifies robust demand, income development, and funding potential.
  • Low dwelling costs: In comparison with different STR markets, resulting in stable money stream potential.
  • Annual income: For a low-cost market, it checks out, and the 14.7% yield is a powerful return on funding.

Cons:

  • Listings improve: At 17% yr over yr, this might sign oversaturation within the close to future.
  • Regulatory tightening: STRs will turn into costlier, particularly with licensing charges, zoning permits, and insurance coverage necessities.

Closing Verdict: C+

Hartford affords respectable STR money stream, robust appreciation potential, and a rising rental market, however incoming laws may make it extra expensive and difficult to function legally. Traders should be diligent about zoning, permits, and compliance to keep away from fines or operational shutdowns. 

Given the rising competitors and the potential for extra restrictions, buyers ought to fastidiously weigh long-term STR viability earlier than coming into the market. Mid-term leases (MTRs) catering to professionals, touring nurses, and college students could also be a safer, extra secure possibility on this market.

Philadelphia, PA 

Market efficiency metrics:

  • AirDNA market rating: 70/100 (Reasonable)
  • Annual income (AR): $28.6K (+15% YOY)
  • Occupancy charge: 54% (+6% YOY)
  • Common every day charge (ADR): $172.70 (+9% YOY)
  • RevPAR: $95.29 (+16% YOY)
  • Energetic listings: 6,747 (+3% YOY)
  • Zillow median dwelling value: $218,590 (+3.9% YOY)
  • Yield: 13.2% (First rate)

Regulation overview: Reasonable to excessive

Professionals:

  • Above-average tourism demand: Constant year-round bookings pushed by historical past, sports activities, enterprise journey, and important occasions.
  • Robust income development: Annual income is up 15% yearly, and RevPAR is rising by 16%.

Cons:

  • 6,747 lively listings: Up 3% YOY, making it tougher for brand spanking new hosts to face out.
  • Difficult allow course of: A number of licenses and zoning approvals.

Closing Verdict: C+

Philadelphia’s short-term rental market affords robust income potential however comes with heavy competitors, strict laws, and tax burdens. Distinctive, high-end, and experience-driven properties have the perfect probability of success, whereas common listings wrestle to face out.

Traders Philadelphia should be ready to navigate zoning, permits, and compliance hurdles. The resort tax and metropolis enforcement of laws add prices and dangers, making this a greater marketplace for premium STRs or mid-term leases (MTRs) catering to enterprise vacationers, medical professionals, and long-term vacationers.

St. Louis, MO

Market efficiency metrics:

  • AirDNA market rating: 71/100 (Reasonable)
  • Annual income (AR): $29K (+7% YOY)
  • Occupancy charge: 54% (+5% YOY)
  • Common every day charge (ADR): $176.81 (+2% YOY)
  • RevPAR: $98.10 (+7% YOY)
  • Energetic listings: 3,325 (-9% YOY)
  • Zillow median dwelling value: $173,661 (+2.4% YOY)
  • Yield: 16.8% (Top-of-the-line)

Regulation overview: Reasonable

Professionals:

  • Excessive STR yields: These are at 16.8%, because of inexpensive dwelling costs and substantial rental revenue.
  • Listings decline: This quantity went down 9% YoY, indicating a possible discount in competitors as new laws take impact.

Cons:

  • New laws: Might sluggish STR funding, significantly for non-owner-occupied properties.
  • Two-night minimal keep requirement: This might restrict flexibility and scale back bookings from one-night enterprise vacationers in some areas.

Closing Verdict: B-

St. Louis has been a top-tier money stream marketplace for STR buyers, with low dwelling costs, excessive rental yields, and regular demand. Nonetheless, new laws may make it tougher for buyers to enter and function profitably in the long term.

St. Louis stays the most effective markets for STR money stream. Nonetheless, buyers ought to intently watch regulatory developments and guarantee their STRs adjust to new allowing and enforcement measures. Those that navigate the brand new guidelines may nonetheless see robust returns, however non-owner-occupied STRs will face rising restrictions.

Charlotte, NC

Market efficiency metrics:

  • AirDNA market rating: 92/100 (Robust)
  • Annual income (AR): $32.1K (+14% YOY)
  • Occupancy charge: 55% (+10% YOY)
  • Common every day charge (ADR): $195.07 (+5% YOY)
  • RevPAR: $109.82 (+15% YOY)
  • Energetic listings: 4,625 (+2% YOY)
  • Zillow median dwelling value: $393,531 (+0.9% YOY)
  • Yield: 8% (Low)

Regulation overview: Reasonable to excessive

Professionals:

  • Excessive income development: Annual income is up 14% YoY, and RevPAR is rising by 15%.
  • Occupancy charge: Rising, suggesting robust demand.
  • Rising tourism and enterprise journey: Pushed by Charlotte’s monetary sector, sports activities groups, and occasions.

Cons:

  • House costs: Producing robust STR money stream is difficult.
  • Low yield (8%): Traders could wrestle to interrupt even, particularly with mortgage prices.

Closing Verdict: B-

Charlotte affords rising STR income development and powerful demand, however excessive dwelling costs and low yield make it troublesome for many buyers to realize robust money stream. The market favors luxurious, high-end STRs with distinctive facilities, whereas normal listings could wrestle with profitability.

For buyers contemplating Charlotte, you should definitely consider taxes, zoning restrictions, and residential costs earlier than coming into the market. Mid-term leases (MTRs) focusing on enterprise professionals, medical vacationers, and company relocations could present a extra secure different on this rising metropolis.

Kansas Metropolis, MO 

Market efficiency metrics:

  • AirDNA market rating: 98/100 (Wonderful)
  • Annual income (AR): $35.9K (+20% YOY)
  • Occupancy charge: 57% (+9% YOY)
  • Common every day charge (ADR): $206.41 (+11% YOY)
  • RevPAR: $120.25 (+20% YOY)
  • Energetic listings: 2,668 (-5% YOY)
  • Zillow median dwelling value: $236,159 (+3.1% YOY)
  • Yield: 15.3% (Robust)

Regulation overview: Reasonable

Professionals:

  • Excessive income potential: Annual income is up 20% yr over yr, and RevPAR can be rising 20%—one of many strongest development charges on this record.
  • Demand rising: Occupancy is up 9% YOY, suggesting a wholesome short-term rental market.
  • Constant tourism: Robust native sports activities, music, and meals scene.

Cons:

  • Kansas Metropolis is rising STR oversight, and laws could tighten additional.
  • Zoning legal guidelines: Notably in residential areas with STR limitations.

Closing Verdict: B

Kansas Metropolis stays one of many strongest STR markets on this record. It’s inexpensive, has excessive income potential, and has a powerful yield. The mixture of rising occupancy, robust income development, and declining lively listings makes it a lovely funding selection.

Nonetheless, potential regulatory shifts and rising metropolis oversight imply buyers should keep knowledgeable and guarantee compliance to keep away from expensive fines or shutdowns. Those that safe the fitting property in a positive zoning space may see substantial long-term success, however new buyers ought to fastidiously consider neighborhood laws earlier than shopping for.

Richmond, VA 

Market efficiency metrics:

  • AirDNA market rating: 89/100 (Robust)
  • Annual income (AR): $29.3K (+9% YOY)
  • Occupancy charge: 57% (+5% YOY)
  • Common every day charge (ADR): $173.70 (+3% YOY)
  • RevPAR: $100.32 (+8% YOY)
  • Energetic listings: 1,579 (+7% YOY)
  • Zillow median dwelling value: $355,189 (+3.8% YOY)
  • Yield: 8% (Low)

Regulation overview: Reasonable

Professionals:

  • Robust STR demand: Excessive occupancy (57%) and rising income (+9% YOY).
  • Excessive tourism and rental demand: A rising arts, meals, and historical past scene brings guests year-round.

Cons

  • House costs: Limiting money stream potential and making it troublesome to realize robust ROI.
  • Low yield (8%): Most buyers will wrestle to realize robust short-term returns.
  • Strict owner-occupied guidelines: In residential zones, it’s powerful for full-time buyers to function STRs.

Closing Verdict: C+

Richmond affords robust rental demand, secure occupancy, and rising income, however low money stream, strict zoning legal guidelines, and excessive allow prices make STR investing troublesome.

STRs solely make sense for owner-occupied hosts or buyers focusing on nonresidential zones, the place there’s extra flexibility. As a consequence of zoning restrictions on multifamily buildings, Richmond is a troublesome market to develop in for these trying to scale STRs.

Total, Richmond is best suited to mid-term leases (MTRs) focusing on enterprise vacationers, college students, and distant staff relatively than short-term trip leases. Traders ought to fastidiously consider compliance prices earlier than coming into this market.

Salt Lake Metropolis, UT

Market efficiency metrics:

  • AirDNA market rating: 31/100 (Weak)
  • Annual income (AR): $36K (+3% YOY)
  • Occupancy charge: 61% (+1% YOY)
  • Common every day charge (ADR): $205.03 (+1% YOY)
  • RevPAR: $119.57 (+2% YOY)
  • Energetic listings: 4,740 (+4% YOY)
  • Zillow median dwelling value: $559,027 (+2.7% YOY)
  • Yield: 6% (Low)

Regulation overview: Excessive

Professionals:

  • Robust occupancy charge (61%): Demand exists, significantly from outside tourism and ski season guests.
  • ADR is excessive: Serving to increase total income potential.

Cons:

  • House costs: A median value of $559,027 makes it troublesome to realize optimistic money stream.
  • STRs are solely allowed in business and mixed-use zones, considerably limiting out there stock for STR buyers.

Closing Verdict: D+

Salt Lake Metropolis’s short-term rental market is among the riskiest on this record as a result of zoning restrictions, excessive dwelling costs, and the looming menace of a statewide ban on STRs. Whereas occupancy charges and every day income are respectable, boundaries to entry are steep, and authorized dangers may make STR investments unsustainable in the long term.

Closing Rating of Zillow’s STR Markets for 2025

  1. Kansas Metropolis, MO: B
  2. St. Louis, MO: B-
  3. Charlotte, NC: B-
  4. Buffalo, NY: C+
  5. Philadelphia, PA: C+
  6. Hartford, CT: C+
  7. Richmond, VA: C+
  8. Indianapolis, IN: C-
  9. Windfall, RI: D+
  10. Salt Lake Metropolis, UT: D+

Ought to You Put money into These STR Markets?

Should you’re new to STRs, I don’t suggest investing in any of those cities until:

  • You totally perceive native STR laws and might navigate permits.
  • You purchase an unrestricted property that isn’t liable to future bans.
  • You realize the market nicely and have a backup LTR plan.

I at all times desire correct trip rental locations over cities like these. However if you’d like an exit technique, excessive LTR demand and appreciation will be robust outs.

Closing Ideas

Rules matter greater than income potential. STR-friendly trip cities are likely to beat oversaturated metro markets. Select properly.

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