Model Africa 100 is a number one authority on model analysis throughout the continent, offering invaluable insights into African shoppers’ model preferences and perceptions.
GeoPoll, alongside Kantar, Combine, Evaluation, and different companions, performed intensive surveys throughout greater than 30 international locations to evaluate probably the most admired manufacturers. The outcomes of the 14th version have been introduced in Might, with nation bulletins ongoing. Final week, the outcomes for Uganda have been introduced, and we’re completely happy to share the outcomes.
The findings unveiled a shocking revelation: whereas 86% of shoppers admire African manufacturers, solely 14% of probably the most admired manufacturers are literally manufactured in Africa.
Equally, the survey indicated that 65% of Ugandans have faith in native manufacturers, demonstrating a excessive degree of belief and assist for services and products made in Uganda. Nevertheless, solely 35% of respondents reported actively consuming these native manufacturers. This vital hole between confidence and consumption highlights the bigger obstacles that African manufacturers encounter all through the continent.
The ceremony came about at Fontis Residence Lodge in Kampala, noticed Thebe Ikalafeng, Chairman of Model Africa, and Publics Africa Communications current awards to probably the most admirable Ugandan manufacturers.
Uganda’s Most Admired Manufacturers
Most Admired Shopper, Non-cyclical Manufacturers
| Ugandan | Non-Ugandan | ||
| 1 | Mukwano Merchandise | 1 | Unilever (UK) |
| 2 | Jesa Milk | 2 | White Star (South Africa) |
| 3 | Lato Milk | 3 | Blue Band (UK) |
Most Admired Private Care Manufacturers
| Ugandan | Non-Ugandan | ||
| 1 | Movit | 1 | Nivea (Germany) |
Most Admired Alcoholic Drinks Manufacturers
| Total Admired Manufacturers | |
| 1 | Nile Breweries (Uganda) |
| 2 | Nile Particular (Uganda) |
| 3 | Uganda Breweries (Uganda) |
Most Admired Non-Alcoholic Drinks Manufacturers
| Total Admired Manufacturers | |
| 1 | Coca-Cola (USA) |
| 2 | Pepsi (USA) |
| 3 | Rwenzori Water (Uganda) |
Most Admired Telecommunication Manufacturers
| Total Admired Manufacturers | |
| 1 | MTN (South Africa) |
| 2 | Airtel (India) |
| 3 | Safaricom/M-Pesa (Kenya) |
Most Admired Electronics/Computer systems Manufacturers
| Total Admired Manufacturers | |
| 1 | Samsung (South Korea) |
| 2 | Apple (USA) |
| 3 | Tecno (China) |
Most Admired Attire Manufacturers
| Total Admired Manufacturers | |
| 1 | Timberland (USA) |
| 2 | Bata Footwear (Switzerland) |
| 3 | Asos (UK) |
Most Admired Auto-Producers Manufacturers
| Total Admired Manufacturers | |
| 1 | Toyota (Japan) |
| 2 | Mercedes Benz (Germany) |
| 3 | BMW (Germany) |
Most Admired Sports activities and Health Manufacturers
| Total Admired Manufacturers | |
| 1 | Nike (USA) |
| 2 | Adidas (Germany) |
| 3 | Jordan (USA) |
Most Admired Expertise
| Total Admired Manufacturers | |
| 1 | Google (USA) |
| 2 | Jumia (Nigeria) |
| 3 | Amazon (USA) |
Most Admired Monetary Providers Manufacturers
| Ugandan | Non-Ugandan | ||
| 1 | Centenary Financial institution | 1 | Customary Financial institution/Stanbic (South Africa) |
| 2 | DFCU | 2 | ABSA (South Africa) |
| 3 | Put up Financial institution | 3 | Fairness Financial institution (Kenya) |
Most Admired Media Manufacturers
| Ugandan | Non-Ugandan | ||
| 1 | NBS Tv | 1 | Nation Media/NTV (Kenya) |
| 2 | Subsequent Media | 2 | DStv (South Africa) |
| 3 | BBS Terefayina | 3 | BBC (UK) |
Most Admired Doing Good for Society, Atmosphere and Folks
| Ugandan | Non-Ugandan | NGO | |||
| 1 | Centenary Financial institution | 1 | MTN (South Africa) | 1 | UNICEF/United Nations (Int.) |
| 2 | NBS | 2 | Coca Cola (USA) | 2 | WHO/OMS (Int.) |
| 3 | BBS Terefayina | 3 | Tecno (China) | 3 | Croix rouge/Purple Cross (Int.) |
| 4 | Rwenzori Water | 4 | Unilever (UK) | 4 | NEMA (Uganda) |
| 5 | Nile Breweries | 5 | Customary Financial institution/Stanbic (South Africa) | 5 | USAID (USA) |
Most Admired African Manufacturers
| Ugandan (Spontaneous Recall) | Ugandan (Aided Recall) | ||
| 1 | MTN (South Africa) | 1 | MTN (South Africa) |
| 2 | Dstv (South Africa) | 2 | Dstv (South Africa) |
| 3 | Coca-Cola (USA) | 3 | Mukwano Merchandise (Uganda) |
Nation Contributing to a Higher Africa
| 1 | Uganda | 6 | Kenya |
| 2 | South Africa | 7 | Rwanda |
| 3 | USA | 8 | Egypt |
| 4 | Nigeria | 9 | UK |
| 5 | China | 10 | Tanzania |
Most Admired Model in Ugandan
| Total Admired Model | |
| 1 | Coca Cola (USA) |
| 2 | MTN (South Africa) |
| 3 | Samsung (South Korea) |
Most Admired Ugandan Model
| Ugandan | |
| 1 | Mukwano Merchandise |
| 2 | Movit |
| 3 | Nile Breweries |
On the ceremony, Ms. Doreen Silver Katusiime, the Everlasting Secretary at Uganda’s Ministry of Tourism, Wildlife and Antiquities, emphasised the importance of the awards in relation to Uganda’s purpose of selling native content material and fostering sustainable financial growth. She said, “Uganda takes nice delight in internet hosting the Model Africa 100 Awards, an occasion that deeply resonates with our imaginative and prescient of nurturing native expertise and driving sustainable financial progress. The acknowledgement of those manufacturers immediately extends past mere celebration of success; it serves as an inspiration for future generations of African entrepreneurs to attempt for excellence and contribute to the continued prosperity of the continent.”
Efficiency of African Manufacturers
African manufacturers have retained a 14% share of Prime 100 most admired manufacturers in Africa for the second yr in a row. African manufacturers, led by South African telecommunications group, MTN, Nigerian conglomerate, Dangote, South African media group, DStv are among the many general most admired manufacturers throughout the continent. Click on right here to get the total Prime 100 most admired manufacturers in Africa