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Saptarshi Banerjee

The shift in direction of preventive healthcare amongst Indian dad and mom

In India, whereas the youthful inhabitants resides within the current, spending some huge cash on attire equipment,...

Genuine engagement: Leveraging micro and nano influencers to attach with shoppers

Throughout varied social media platforms, shoppers primarily comply with individuals they're acquainted with. Regardless of the appreciable...

Grocery shopping trends: Indian Consumer

Based in Mumbai, Saptarshi provides trends and observations to help local and global clients better understand Indian consumers' psyche. Prior to joining Mintel, Saptarshi has worked with various market research agencies across FMCG,...

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