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Rachel Arndt

Why scent advertising and marketing is sensible for manufacturers

A Rolls Royce, a Vacation Inn, anyplace inside 50 toes of an Abercrombie & Fitch retailer—nothing smells fairly like a scent advertising and marketing gimmick that works. Scents have extra thriller than sights...

How Manufacturers Take care of Shrinkflation

Rachel Arndt is a Advertising Intelligence director. Drawing on advertising and marketing intelligence knowledge, she delivers customized insights by uncovering how manufacturers are advertising and marketing—and what they need to be doing to...

Incorporating consumer reviews into brand strategy

Rachel Arndt is a Marketing Intelligence director. Drawing on marketing intelligence data, she delivers custom insights by uncovering how brands are marketing—and what they should be doing to move their strategies forward. June 07th,...

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