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Phyllis Davidson

What Ladies Leaders Informed Us About AI And The Future Of Work

Insights From The Forrester Ladies’s Management Roundtables At B2B Summit At this yr’s B2B Summit, I had the privilege of cohosting our Forrester Ladies’s Management Program with my colleagues, Maria Chien and Amy Hayes. Over...

How HCLTech Gained A Forrester B2B Packages Of The Yr Award — And How Your Group Might Be Subsequent

B2B entrepreneurs face rising strain to provide customized content material that actually connects and resonates with patrons, and their...

Advance Your B2B Content material Engine Maturity In The Age Of AI

In B2B advertising, a well-optimized content material engine handles the whole content material lifecycle — phases that embrace planning,...

Six Key Findings About Digital Asset Administration (DAM) Methods

I’ve had the privilege of taking up digital asset administration (DAM) system analysis from my Forrester colleague Chuck Gahun...

Getting Sensible On Content material Intelligence

Again in March 2023, I printed The Future Of B2B Content material, a report that I mirrored upon in...

What Ninth-Grade Biology Has In Widespread With Optimizing B2B Content material

Late final yr, I interviewed content material {industry} specialists for a report on the way forward for B2B content material. We...
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