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Nikhil Lai

Adtech’s Inflection Level Alerts Extra Compelling Buyer Experiences

Promoting expertise (adtech) is overcomplicated. It began as a easy scaffolding for delivering and managing banner adverts. Now, it’s...

search engine optimisation Should Resolve Its Advertising Downside

Entrepreneurs spend lots of of hundreds of thousands of {dollars} a yr on paid search however solely lots of...

Alphabet’s And Microsoft’s Q1 2023 Earnings

Each Alphabet and Microsoft featured AI closely of their Q1 2023 earnings calls. Earlier than Alphabet’s name started streaming...

How To Navigate Retail Media Mania

The query I’m requested most frequently is “Is retail media overhyped, or is it the subsequent large factor?” This...

Prepare For Cookie Deprecation’s Impact On Paid Search

In July, Google delayed the death of third-party cookies … again. This delay gave marketers a false sense of...

Takeaways From Amazon’s Q2 2022 Earnings

After years of spending lavishly on growth, Amazon cut costs in Q2 2022, reducing headcount by 6% and, according...

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