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Naira Sato

Impact current economic climate Brazilian consumers

Naira is the Research Category Director at Mintel. September 05th, 2022September 02nd, 2022 There are many macroeconomic factors affecting Brazilian consumption behavior, whether local, such as high inflation, the water crisis, unemployment, and food insecurity,...

How the economy impacts Brazilian consumers

Naira is Head of Mintel Reports LatAm and leads an expert team of cross-category analysts. Naira has over 10 years of experience in consumer research, working for CPG, consumer technology and B2B brands. September...

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