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Mo Allibhai

Adtech Competitors Heats Up With A Potential Divestment, A New Providing, And An Acquisition

It’s been a busy information week on the promoting know-how (adtech) entrance. The US Division of Justice (DOJ) introduced...

Our Newest Analysis Reveals A Shifting SSP Market

I'm excited to announce The Forrester Wave™: Promote-Aspect Platforms, This fall 2024. That is the primary Forrester Wave of...

This Halloween, Don’t Get Spooked By In-Sport Cell Adverts

Microsoft accomplished its largest ever acquisition of Activision Blizzard earlier this month. Buried underneath the lede is the truth...

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