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Mike Proulx

Shoppers Put A WBD-Paramount Merger On Probation

Following a dramatic and politically charged bidding course of, Warner Bros. Discovery’s proposed acquisition of Paramount has entered its most consequential part. On April 23, WBD shareholders will vote on whether or not...

Forrester’s New Principal Analyst Overlaying Client Conduct

Shoppers don’t stand nonetheless. And neither can the manufacturers attempting to achieve them. Attitudes shift, expectations evolve, and new behaviors emerge quicker than most CMOs can observe. That’s why Forrester invests so closely...

Twitter’s Twentieth: It’s Sophisticated

Tomorrow (March 21, 2026) marks 20 years since Jack Dorsey (Twitter co-founder) posted the very first Tweet. I created...

The State Of Streaming Providers, US 2025

Forrester simply revealed The State Of Streaming Providers, US 2025 — a data-rich report filled with insights and traits...

Netflix To Purchase Warner Bros.: Questions Abound

https://www.youtube.com/watch?v=a3bHmcjTpHM This morning, following an expedited (and carefully watched) bidding course of, Netflix introduced that it has entered right into...

Netflix Q3, 2025 Earnings: It’s All About Focus

Netflix is poised for a robust year-end end, backed by one other quarter of standout efficiency. High quality content...

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