One of many prime questions we get from Forrester’s B2C advertising and marketing shoppers is, “How ought to I restructure my advertising and marketing org?” And to be sincere, that’s a loaded query,...
Microdramas — one of many fastest-growing new leisure codecs you’ve most likely by no means heard of — are discovering audiences in surprising locations. Constructed for feeds, powered by algorithms, and consumed in...
This previous Friday, I tuned in because the Paramount-Warner Bros. Discovery (WBD) merger moved from boardroom to courtroom. A coalition of 12 state attorneys normal requested a federal decide to quickly block the...
Following a dramatic and politically charged bidding course of, Warner Bros. Discovery’s proposed acquisition of Paramount has entered its most consequential part. On April 23, WBD shareholders will vote on whether or not...
Shoppers don’t stand nonetheless. And neither can the manufacturers attempting to achieve them. Attitudes shift, expectations evolve, and new behaviors emerge quicker than most CMOs can observe. That’s why Forrester invests so closely...
