Among the best investments any firm striving to be extra customer-centric could make is an insights engine.
A Harvard Enterprise Assessment article describes insights engines as market analysis teams with a “essentially strategic function,”...
If a tree falls in a forest, does it make a sound? And if an insights group throws their analysis right into a shared drive or e-mail thread, does anyone see it?
Nobody needs...
The return on investment of market research and insights work is notoriously hard to measure. After all, stakeholders don’t always share when they apply a specific insight to their decision-making process. And, even...
If your organization has an insights engine in place – the right combination of people, technology, and processes to optimize access to and visibility of insights – then you know the vital role...
