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Kristian Astre

4 Digital Media Planning Tips To Ace Your Marketing Strategy -GWI

It’s an exciting and unpredictable time to be in digital media planning – especially in the agency world. New media properties seem...

How To Tap Into Your Target Audience Using Consumer Insights

What are consumer insights? Thomas Carlyle says it best, “Nothing is more terrible than activity without insight.”  Many researchers classify an insight as...

8 Localized Marketing Campaigns That Hit The Mark

When it comes to hitting the mark with effective content marketing, location-based consumer insights are a powerful asset in increasing brand...

Make Your Marketing Strategy Stand Out With Psychographics

If there’s one rule that proves the importance of psychographic research, it’s this:  Individuals who fall into the same demographic or behavioral...
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