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Kelsey Chickering

US TikTok Set To Divest In 2026

Timed completely with the primary US-based TikTok Awards, TikTok signed an settlement to divest US TikTok. This deal, reportedly...

TikTok’s Affect On Younger Voters Makes It A Risk To US Democracy And An Asset To Entrepreneurs

New laws simply handed within the US Home of Representatives alerts that TikTok regulation is coming. The core argument...

Over-Scripting Will Sabotage Your Creator Partnerships

In Forrester’s Q1 2023 B2C Advertising and marketing CMO Pulse Survey, practically three-quarters of US B2C advertising and promoting execs...

Twitter Wants Advertisers, However Advertisers Don’t Want Twitter

The promoting group is giving Twitter extra oxygen than it deserves since Elon Musk took over. The fact is...

Grounding Twitter Advert {Dollars} Is Frequent Sense, Not Activism

Elon Musk’s Twitter takeover has been – at greatest – chaotic and tumultuous. Advertisers are unsure about what route...

Advertisers Are Inadvertently Funding Russian Disinformation

The Russian invasion of Ukraine is underpinned and fueled by disinformation, by which Russia is utilizing propaganda to create...

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