Monitoring model well being isn’t only a strategy- it’s a necessity. Like all different types of well being, it requires ongoing monitoring and preventative actions.
We may give attention to quite a few latest...
This yr, three of Mintel’s Affiliate Principal Consultants attended the epicenter of brand name technique: Brandweek 2024! Within the scorching 110-degree warmth of Phoenix, Arizona, advertising leaders from iconic manufacturers like Wendy’s, Mastercard,...
This weblog is part of our “Perception to Affect with Mintel Consulting” collection, the place members of our Advertising Intelligence workforce develop on sections or factors from Comperemedia experiences. Immediately’s piece is an...
