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John Buten

Portfolio Advertising’s AI Honeymoon Is Over

Most portfolio entrepreneurs have skilled their first AI victory — and possibly their second, possibly even their third. They’re producing content material sooner. Aggressive evaluation is way simpler. They could have even created...

Cease Changing Visitors. Begin Changing Visibility.

In my keynote presentation on answer-engine visibility at Forrester’s 2026 B2B Summit in Phoenix, I requested the viewers a easy query: “What occurs after we can not see our consumers?” Then we turned...

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