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Joe Stanhope

AI Brokers For Advertising and marketing Are Right here: Are You Prepared?

AI brokers for advertising and marketing are now not a future state — they've arrived. Eighty-three % of B2C advertising and marketing resolution makers report actively implementing agentic AI into their workflows, and 85%...

2024 Is The Make-Or-Break Yr For CDPs

I’m happy to announce the publication of The B2C Buyer Information Platform Panorama, Q1 2024. Forrester’s panorama analysis is...

The CMO’s Guide To Martech

I know that CMOs are busy — I mean, really busy. The scope of the CMO role continues to...

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