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Ian Bruce

CMO Fortunes Falter Amid Financial And Function Uncertainty

Over the previous 12 months, the illustration and tenure of CMOs and senior advertising executives at Fortune 500 firms...

B2B Model Measurement Is Damaged, However There’s A Means To Repair It

It’s time to face a tough reality: B2B model measurement is essentially damaged and has been for a few...

B2B Patrons Charge Their Most Trusted Info Sources

B2B consumers not often act alone. They're a part of massive, complicated shopping for teams that depend on a...

Widespread Knowledge About CMO Illustration And Tenure Is Incorrect

There’s a heated debate concerning the apparently quick shelf-life and dwindling illustration of chief advertising and marketing officers. The...

What B2B CMOs Ought to Do About GenAI Now

B2B advertising and marketing is very fertile floor for the early adoption of generative AI (genAI) applied sciences and...

What Happens To Trust In Times of Economic Volatility?

The 2020s are already being defined by extraordinary political and social instability, creating an environment of uncertainty that makes...
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