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Field Agent

Ty Kasperbauer Appointed as New CEO of Area Agent, Rick West to Proceed as Chairman of the Board

Area Agent, a number one retail knowledge and expertise options supplier, is saying a major management transition. Co-founder and CEO Rick West is stepping down from his position as CEO and can proceed...

Survey Reveals High Takeaways of 2022 Vacation Retail

“What did I get?!”  A query blared by tens of millions of exuberant, wide-eyed youngsters every year on Christmas morning. (Sorry, too quickly?)  However with a brand new yr upon us, and the vacations simply behind,...

Field Agent Acquires SimpliField: Optimizing Retail Operations

For more than a decade, Field Agent has been on a mission to help brands win at retail.  By using crowdsourcing technology, we provide best-in-class audits, insights, product reviews, on-demand sales, and more. But,...

Shoppers Share Their Spending Plans

Going into the 2022 holiday season, brands are dealing with a mixed Santa bag of factors and questions that may affect their sales. Big questions, like: How will remnants and ramifications of COVID-19 affect...

Top Candy and Costumes for 2022

In the dog days of summer, pumpkin patches, corn mazes, and chilly nights are typically the last things on most people's minds. But if your brand depends on autumn sales (looking at you, pumpkin-spice-mongers),...

How Rising Prices Influence Grocery Shoppers

It's in your news feed, it's in your bank account, and it's in your local grocery store. It's inflation, and sadly, it's inescapable right now. According to the U.S. Bureau of Labor Statistics, inflation...

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