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Caitlin Nuttall

How To Connect With Consumers At Every Stage Of The Travel Purchase Journey

It’s been a turbulent time for travel over the past few years, with Covid-19 grinding the travel industry to a halt...

Market Survey: How To Conduct A Market Research Survey That Works

Knowing your audience is the backbone to business success. And to know your audience, you need to do some all important...

5 Key Characteristics Uf US Generation Alpha

Baby boomer, Gen Z, millennials, they get talked about a lot. But what about Generation Alpha? Who are they? Who are Generation...

How To Define A Target Persona: A Step-By-Step Guide

Target personas. It’s a buzzword that gets thrown around quite a bit when talking about audience targeting, but what does it...

5 Ways A GWI Search Can Get You Better, Smarter Insights

What would we do without search functions? The ability to have vast amounts of information just a few keyboard taps away...

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