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Brett Kahnke

Intent Information Expectations Vs. Actuality — What’s Working, And The place Are The Gaps?

Over the previous 12 months, a lot of my analysis targeted on the most important challenges B2B advertising and...

The ten Greatest Intent Knowledge Errors for B2B Advertising and Gross sales

Late in 2022, Forrester launched a year-long mission to increase our physique of analysis centered on B2B intent information...

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