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Becky Boyle

10 Retail Trends to Watch in 2022

The world of retail is moving faster than a new PlayStation console on launch day. Luckily, we’ve got bags of consumer...

Measuring The Value & Effectiveness of Audience Profiling

The power of audience profiling lies in the ability to target your ideal customers by understanding exactly what makes them tick....

The 10 Most Important Social Media Statistics For 2022

Looking for the latest social media statistics to fuel your strategy, growth, and ROI? It’s your lucky day. Social is showing no...

How to drive better engagement with audience profiling

Driving audience engagement is about encouraging interaction with your brand. Done well, it can foster brand loyalty and growth. But for...

9 podcast facts and stats every marketer should know (2022)

Who’s listening to podcasts? Our latest data says 21% of consumers are, and every week at that. Breathing fresh air into...

8 Weird Consumer Spending Trends

The rising cost of living is wreaking havoc with consumer spending. And as food, transport, and energy prices continue to rocket,...

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