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Amelia Henderson

What’s viewers segmentation? Sorts, ideas and examples

Viewers segmentation helps you convey order to the chaos of recent consumerism.   With a transparent understanding of your audiences and the way...

10 Must-know Travel Trends For 2023

After a particularly turbulent time for the industry, (the pandemic cost the global tourism industry $935 billion in the first 10...

3 Ways To Activate Your Data To Create Digital Ads

It’s no secret that consumers are becoming harder to reach with ads. In fact, a fifth of people avoid all types...

How to nail your marketing messaging with audience profiling

Strategic messaging is nothing new, but now more than ever, brands need to be sure what they’re saying will resonate with...

Why Might People Spend More? – GWI

Despite the first “true” metaverse not actually existing just yet, the concept is causing quite a stir. While there’s still a...

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