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Abbie Witherington

The Rise of the CPG Subscription Economic system: How Manufacturers Can Adapt

Subscription-based enterprise fashions are experiencing important development within the shopper packaged items (CPG) business, pushed by shopper demand for comfort, personalisation and worth. The emergence of the subscription field is already reshaping shopper...

How Retail Loyalty Programmes Ship Worth Throughout Inflation

Inflation is forcing customers and companies alike to rethink their priorities. For customers, this typically means slicing pointless spending, buying and selling down, or looking for out higher worth. For retailers, it means...

Black Friday Developments, Takeaways and Inspiration for Retailers

Black Friday 2023 set new information for client engagement, with 53% of UK and 49% of German customers collaborating. Monetary pressures and the need to maximise vacation financial savings drove this surge, attracting...

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