Apple redesigns its Mac shopping for expertise with a brand new build-to-order configurator

It is a notable departure from Apple’s long-standing gross sales method. Traditionally, Mac fashions have been divided into a number of predefined variations, corresponding to base, mid-tier, and maxed-out. These bundles helped Apple hold stock predictable whereas giving clients a simple pricing ladder to climb. The draw back was a sort of hidden complexity: specs may…

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