One might wonder if the operating system of their mobile phone could determine the best model of car for them.
The traditional method of buying a vehicle included several parameters such as engine performance, color, manufacturer, and safety standards. However, with continuous innovations taking place in the automotive sector, a new parameter seems to have been added in making a choice regarding buying a new vehicle.
In the past decade, the mobility industry has witnessed several technological integrations in the form of automatic vehicles, electric vehicles, and autonomous vehicles. However, curiosity remains about what could be the next big technological integration in the market.
Well, if the recent reports are true, the technology of connected vehicles is set to disrupt the entire automotive industry.
With artificial intelligence and other technological integrations taking place, vehicles act as ‘smartphones on wheels.’ In the future, an individual’s choice of smartphone ecosystem, whether Android or iPhone, could determine the model of the car they would choose.
Here’s the complete story
Innovation in Connected Vehicles Technology
The next-generation in-vehicle infotainment market has been gaining significant traction in recent times, mainly because of the shifting consumer behavior in the automotive market.
Google and Apple both offer inbuilt operating systems called Android Auto and CarPlay, respectively, as a part of in-vehicle infotainment.
The idea of Android Auto was announced in 2017 by Google. It is a software application that turns the infotainment screens mounted in vehicles into an Android-powered tablet that runs android apps customized for vehicles.
The software application can trace and store vehicle data such as its speed, battery status, heating, and air conditioning for enhancing the overall user experience.
Through an arrangement called Google Automotive Services, automakers can easily license Google’s own apps and services, such as Google Maps and Google Assistant.
What does Apple have to offer?
Apple’s CarPlay is another software application that is integrated with in-vehicle infotainment by manufacturers to provide an enhanced user experience.
The next-generation iPhone-mirroring CarPlay software includes a rendering of the interface of a future vehicle, pointing to much deeper integration with vehicles in the future.
Starting with models that might be sold by 2023, Apple has announced more than a dozen launch partners for the next generation of CarPlay, including Volvo, Ford, Honda, Renault, Mercedes, and Porsche.
Whether an iPhone is connected to the vehicle or not, automakers can still license Apple software to run on their vehicles through CarPlay.
What is the future of this emerging technology?
Connected automobiles have access to a wide range of 4G-enabled services such as telematics, infotainment, navigation, and fleet management.
These services could be taken to the next level in the coming years with 5G’s low and controllable latency on the horizon, paired with edge cloud deployments.
Ongoing research and development operations in manufacturing efficient, anti-wear automobiles, as well as rising demand for electric vehicles, are likely to support major market development activities.
The stakeholders in the automotive ecosystems are gearing accordingly, owing to the highly competitive nature of the market. The gradual development in technological offerings is one such strategy adopted by major original equipment manufacturers (OEMs) to gain market share in the established automotive market.
According to the BIS Research report, the global next-generation in-vehicle infotainment market was estimated to be valued at $21.1 billion in 2021, which is expected to grow at a CAGR of 22.1% and reach $155.2 billion by 2031.
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The technological advancements in infotainment systems and increasing sales of electric vehicles around the world are the major growth factors in the global next-generation in-vehicle infotainment market.
Conclusion
Increasing awareness regarding infotainment systems, connected vehicles, and growing safety concerns are expected to increase the adoption of next-generation in-vehicle infotainment systems globally.
There are too many safety-critical systems available in vehicles, along with many new features such as in-dash entertainment and ever-more-sophisticated driver assist.
No one has any idea what the future of these software systems developed by Apple and Google will be in the real world. However, these companies are trying to displace personal vehicles with robotaxis, which are self-driving taxis or driverless taxis.
The next-generation in-vehicle infotainment market is evolving rapidly and is anticipated to continue to spur at the same pace in the following years.
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