AI to take centre stage at third Digital Data Publishers Affiliation (DNPA) Conclave

‘Media Transformations throughout the Age of AI’ goes to be the subject of this yr’s  DNPA Conclave 2025, scheduled to be held on February 27 in New Delhi. The daylong conference will convey collectively the proper minds from the world over to find the way in which ahead for digital data media, rising prospects and the various contours of the challenges AI presents. 

By means of quite a few keynote lessons, panel discussions {and professional} reveals, the conclave targets to decode quite a few important factors, future strategies, options and fashions which will vitality an equitable, inclusive and sustainable digital media ecosystem in an interval of quick technological improvement.

Ashwini Vaishnaw, Union Minister for Railways, I&B and MEITY, will ship the keynote take care of as a result of the chief customer for the occasion. The conclave will even see the participation of Michael McNamara, Member of European Parliament and Co-Chair of the EU’s AI Working Group; S Krishnan, Secretary of MEITY, and Sanjay Jaju, Secretary of Ministry I&B. Aside from, a galaxy of thought leaders from the sphere of experience, promoting and advertising and marketing professionals, selling specialists, new age innovators, and leaders from associations and regulatory our our bodies will even participate. 

DNPA, the apex enterprise physique representing the digital platforms of India’s prime 20 print and TV media houses, consists of Group 18, India Right now, Dainik Bhaskar, Amar Ujala, Indian Categorical, Events of India, Hindustan Events, Malayala Manorama, NDTV Ltd, Eenadu, Dainik Jagran, The New Indian Categorical, Lokmat, ABP Group, Zee Media, Mathrubhumi, India TV, Deccan Herald, Free Press Journal, and The Hindu.

Over the earlier two years, the conclave has witnessed tremendous success. Every the conclaves had been instrumental in highlighting quite a few points which had been impacting the growth of digital media in India, sooner than protection makers and completely different stakeholders.

The daylong conclave will convey collectively the proper minds from the world over to find the way in which ahead for digital data media, the probabilities and the various contours of the challenges it faces throughout the cases of AI. By means of quite a few keynote lessons, panel discussions {and professional} reveals, the conclave targets to decode quite a few important factors, challenges, future strategies, options and fashions which will vitality an equitable, inclusive and sustainable digital media ecosystem throughout the shortly altering world of experience.

Eminent India Inc stalwarts, Mohit Joshi, CEO, Havas Media; Amiya Swarup, Companion, Promoting Advisory EY; Rajiv Dubey, Vice President, Promoting, Dabur, and Sai Narayan, Chief Promoting Officer, Policybazaar.com, will delve into how AI is inserting the bets in redefining digital advert spends and its worth dynamics. 

Ankush Sabharwal, Founder, CoRover AI, Kawaljit Singh Bedi, FRAMMER AI, Siddharth Srinivasan – GTM, ElevenLabs-Audio AI will deal with how AI is swiftly reshaping content material materials creation throughout the digital data discourse, making it richer, interactive and compelling. 

Whereas AI is a potent thrust having the aptitude to uplift media processes, the moment need is to manage misinformation, deepfakes and authorship points significantly throughout the realm of digital data media. Sharing their worthwhile views on this matter could be Durga Raghunath, Head, Data Partnerships, India and SE Asia at Google and Jency Jacob, Managing Editor-Enhance Reside on the importance of actuality checking in data, the need of which is now larger than ever.

As AI-driven content material materials creation turns into further refined, the speak over AI vs. Human Journalism has in no way been further associated. On the Storyboard18 DNPA Conclave 2025, prime data anchors from India’s important data networks will work together in a thought-provoking dialogue on the boundaries between AI-generated content material materials and human journalism. This so much anticipated session will critically have a look at the place we draw the street between technological effectivity and the irreplaceable human contact in journalism.

The precedence of making AI an environment friendly however accountable system has prolonged been synonymous with the arrival of the experience itself. Whereas AI is fast permeating our media environment enabling deeper purchaser engagement, worth optimization and operational efficiencies, the quick requirement is to develop frameworks and chart processes which permit a healthful and ethical use of AI. 

From stimulating quite a lot of partaking conversations to providing a good platform to AI startup founders to showcase their AI led enhancements which might in all probability set new benchmarks of excellence for the way in which ahead for media, Storyboard18 DNPA Conclave2025 ensures to have all of them. 

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