I had the chance to attend the GSMA Cellular World Congress (MWC) Africa 2025 in Kigali, Rwanda, one of many continent’s most influential gatherings of leaders in telecoms, know-how, and digital innovation. Themed “From Good to AI Good: Africa’s Enterprise Transformation Pushed by AI,” this yr’s occasion highlighted how synthetic intelligence is quickly shifting from experimentation to execution throughout sectors.
The conversations have been dynamic, purposeful, and deeply aligned with GeoPoll’s mission of enabling organizations to entry real-time, high-quality information throughout rising markets. Under are a few of my key reflections.
AI is the New Basis of Africa’s Digital Transformation
A dominant takeaway from the convention was that AI is now not a aggressive edge, moderately it’s the basis of enterprise reinvention. Throughout industries, leaders demonstrated how AI and IoT are powering smarter agriculture, predictive analytics in fintech, clever automation in well being and logistics, and data-driven coverage design.
In a standout session moderated by Kitso Lemo (BCG), audio system together with Mercy Ndegwa (Meta), Jamie Collinson (iSDA Digital Agronomist), and Kevin Xu (Huawei Applied sciences) explored how AI is unlocking effectivity and inclusion throughout African economies.
The message was clear: Africa’s subsequent leap ahead will depend on localized innovation powered by genuine African information.
Localization and the Knowledge Crucial
All through MWC Kigali, contributors emphasised the necessity for contextually related datasets to coach AI fashions that replicate Africa’s languages, cultures, and shopper realities. This problem is exactly the place GeoPoll brings distinctive worth.
By means of GeoPoll AI Knowledge Streams, we’ve constructed one of many world’s largest repositories of structured voice information from Africa with over 450,000 hours of verified recordings from greater than 1 million people, spanning 100+ languages. These datasets are ethically sourced, demographically consultant, and purpose-built for coaching Automated Speech Recognition (ASR) fashions, Massive Language Fashions (LLMs), and Generative Voice purposes.
Localized datasets like these be certain that future AI programs, from chatbots to digital assistants, really perceive and serve African customers.
Cellular-Led Innovation in Fintech, Gaming, and On a regular basis Life
The convention additionally spotlighted mobile-first innovation throughout fintech, leisure, and gaming. In conversations with leaders from Visa, MTN, and GSMA, it turned evident that Africa’s cellular ecosystem continues to drive engagement, commerce, and creativity.
GeoPoll’s personal Gaming in Africa Report (2024) revealed that cellular dominates Africa’s gaming panorama, with 92 % of players utilizing Google Play and 63 % making in-app purchases, many by way of mobile-money platforms. These insights reinforce MWC’s broader message: Africa’s digital future is mobile-first, data-driven, and youth-powered.
GeoPoll’s Position in Africa’s Digital Future
At GeoPoll, we sit on the intersection of knowledge, know-how, and social impression. Our proprietary options, from TuuCho, our always-on consumer-insights platform, to WhatsApp Analysis Communities (MROCs), and AI-driven Social and Speech Intelligence, empower organizations to know audiences, check concepts, and monitor sentiment in actual time.
Being a part of MWC Kigali reaffirmed that Africa’s most transformative innovation will come not simply from know-how itself however from inclusive information that amplifies Africa’s voice.
That’s the place GeoPoll continues to take a position, in constructing the info infrastructure that powers decision-making and fuels AI innovation.
Trying Forward
As AI, IoT, and cellular connectivity converge, Africa’s digital progress story is coming into a daring new part, one outlined by intelligence, inclusion, and innovation at scale.
At GeoPoll, we’re proud to contribute to that story by offering the insights, instruments, and information networks that assist organizations flip algorithms into motion.
John (JP) Murunga is GeoPoll’s Regional Director, Africa.