Market Analysis

Africa MSME Pulse Survey Report 2023


Small companies play a vital position in world and native financial growth. They create jobs, stimulate innovation, and supply important items and providers to communities. The World Financial institution estimates that small companies signify 90% of all companies, and in line with MasterCard, Sub-Saharan Africa alone has 44 million micro, small and medium enterprises (MSMEs).

Regardless of their significance, small companies, particularly these in Africa, are poorly understood as a consequence of lack of, or fragmentation of information. You’ll be able to’t handle what you don’t know. Due to this fact, with this lack of insights, MSMEs face scores of challenges, different companies miss alternatives to supply options that the small companies want. Governments fail to harness small companies’ impression on the financial system correctly.

To assist bridge this hole, GeoPoll, Africa 118, and the African Expertise Firm have partnered to conduct annual surveys on MSMEs in Africa. The Africa MSME Pulse focuses on the present state of small companies in Africa, their challenges, their outlook, tendencies in varied themes, and the options they want most. Performed by way of Pc-Assisted Phone Interviewing (CATI), this report offers a complete understanding of the important thing points and tendencies affecting small companies in Africa right this moment and an outline of the alternatives, suggestions for future help and progress, and the potential impression on the broader financial system.

The Africa MSME Pulse expanded in 2023 to Ethiopia along with Kenya, Nigeria, and South Africa, and coated subjects resembling:

  • Employment and staffing – modifications to employment, plans to rent, availability of expertise, and the state of Work-From-Dwelling.
  • Advertising and marketing channels, tendencies in digital advertising and marketing spending, and experience.
  • Use of and reliance on know-how, tendencies in tech spend, cell app utilization for enterprise, and the state of SAAS options.
  • Enterprise finance sources and entry to credit score
  • Data wants for small companies.

Obtain the report

The Africa MSME Pulse 2023 Report is now accessible to obtain – totally free! Within the 19-page insight-packed report, we dive into every query, presenting the findings, evaluating them from nation to nation and yr on yr, and offering commentary based mostly on different stories and market knowledge.

Dig into the interactive dashboard

Outcomes from the survey are additionally accessible within the detailed, interactive dashboard beneath, enabling you to dive deeper and filter the outcomes in line with your wants.


To get extra details about this analysis, contact GeoPoll by way of [email protected], Africa 118 by way of [email protected] or The Africam Expertise Firm by way of [email protected]



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Frankline Kibuacha
Frankline Kibuacha

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