Because the world watched the Taliban’s re-ascension to energy in Afghanistan in August 2021, the image painted within the information media was of a curtain closing after 20 years of overseas engagement there. And there’s no doubt that life for many Afghans when it comes to human rights, the financial system, and political freedom modified dramatically and sometimes traumatically, significantly within the context of Afghan girls. However, as we’ve usually seen in our intensive expertise working in these contexts, life goes on, and persons are remarkably resilient.
Whatever the circumstances and difficulties a society faces, a functioning media is crucially vital to the well being and well-being of that society. Broadcast media in Afghanistan, simply as it’s elsewhere, wants viewers knowledge to outlive. The native companies discovering a approach ahead in these unsure occasions have to plan their advert campaigns. The NGOs nonetheless remaining within the nation are underneath extra strain than ever to make an affect with dwindling sources, taking advantage of each cent of the communication finances. And the Afghan folks didn’t simply swap off their TVs and radios in August 2021 and resign themselves to totalitarian media darkness – they’ve content material wants they’re discovering methods to meet.
GeoPoll’s Afghanistan Media Viewers Panorama Survey marks a pioneering effort in media institution analysis post-Kabul’s fall. Performed between December 2023 and January 2024, this survey leverages Pc Assisted Phone Interviews (CATI) to interact 2,000 people, capturing a complete view of the present media consumption panorama. Amongst others, this analysis covers:
- Tv and radio audiences nationwide, profiling and sizing viewership and listenership for each native and worldwide broadcasters.
- Insights into web utilization and social media engagement patterns.
- Prime instructional media content material sources.
- Prime information sources.
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To dive deeper into the findings and their implications for media planning, promoting methods, and content material supply in Afghanistan, please contact Matt Angus-Hammond, Media Viewers Measurement Director at GeoPoll.