Vudu’s title is altering to ‘Fandango at Residence’

Fandango has determined to utterly rebrand Vudu, a streaming video service that’s been round for over a decade, to Fandango at Residence. “We are going to nonetheless have the identical nice movies, exhibits, offers, and bundles, plus your library will keep proper the place it’s all the time been,” the corporate mentioned in a post on X (by way of 9to5Google).

After a few years of operation beneath Walmart, Vudu was bought by Fandango in 2020. There haven’t been many apparent modifications to the service since then; this rebranding is well the most important. Fandango shut down its earlier FandangoNOW service when it scooped up Vudu, so maybe it’s not a shock that the corporate finally needed its personal title again in there. (It had already caught “Fandango” beneath Vudu within the app’s brand.)

Vudu has been a go-to for house theater lovers through the years for a number of causes. Years in the past, the corporate’s streaming bit charge and video constancy was a step above most opponents. And beneath Walmart’s stewardship, Vudu additionally launched distinctive applications like disc-to-digital, which allowed shoppers to pay low costs so as to add motion pictures to their digital locker — a lot of which might then be suitable with Films Anyplace. This initially required going right into a Walmart retailer, however ultimately Vudu streamlined the method to the place you solely wanted a smartphone.

Even with the brand new title, the cohesion between Fandango the film ticketing enterprise and Fandango at Residence isn’t precisely seamless. In an FAQ, Fandango notes that “in the intervening time, you can’t use Fandango reward playing cards for Fandango at Residence purchases.” Clients will now have the choice to hyperlink their Fandango and Fandango at Residence logins, so at the least there’s that.