Not too long ago, Mintel attended the In Cos Korea 2023 in Seoul. As its long-standing associate, this 12 months we continued the custom of showcasing a wide range of Okay-beauty merchandise which can be standard worldwide within the Okay-Magnificence Innovation Zone. Every product chosen for show was backed by information from Mintel’s International New Merchandise Database (GNPD), coupled with insights from our business consultants.
Listed below are a few highlighted merchandise:
Inisfree Retinol CICA Moisture Restoration Serum
In 2022, this product acquired the second finest @Cosme Greatest Cosme Awards beneath the serum class. When it comes to gross sales on Lotte, it ranks thirteenth amongst essences, main the pack for each Japanese and Korean manufacturers.
This gentle but efficient essence is designed to deal with pores and skin points similar to zits, textural irregularities, and enlarged pores. It incorporates the distinctive Cica-Liposomlogy™ ingredient from Jeju Island, providing a light-weight texture appropriate for these new to retinol remedies or these with delicate pores and skin.
Tirtir Masks Match Crimson Cushion SPF40 PA++
This product clinched the second place in each the make-up class of Lotte’s Korean Cosmetics Greatest Cosme and the muse class of the @Cosme Greatest Cosme awards in 2022.
It’s famend for its long-lasting protection, oil management, and superior concealing capabilities. Enriched with hibiscus, propolis, and white water lily essence, it retains pores and skin hydrated and lumious. It additionally gives SPF40 PA++ safety in opposition to dangerous UV rays. In the meantime, Its patented dual-layer movie expertise enhances the sturdiness of make-up.
Fantastic thing about Joseon Ginseng Essence Water
This model boasts a better fame in the US than in its house nation, South Korea, a testomony to its profitable advertising and marketing technique. The model makes use of gentle formulations incorporating conventional Korean substances similar to inexperienced tea, rice, purple beans, and snail mucin protein.
Its minimalist packaging bears a resemblance to Hanyul, but it’s value is ready at a extra reasonably priced stage. Fantastic thing about Joseon’s advertising and marketing actions on social media platforms, notably Instagram, are commendable, and it additionally retails its merchandise on the US Amazon platform.
Laka Jelling Nude Gloss
Laka is a gender-neutral magnificence model extremely revered in Thailand, significantly amongst younger customers. Its lipstick and mascara merchandise are significantly wanted. The model employs a vegan method infused with ten types of vitamin-rich fruit juices, particularly designed to forestall lip chapping.
ACWELL N4 Actual Aqua Balancing Cream
ACWELL – an acronym for Zits + WELL – seeks to advertise concord and steadiness in skincare. The model’s inspiration is derived from ‘Donguibogam’, a basic in Korean conventional medication. The product makes use of supercritical extraction of efficient polyphenols parts from 4 natural vegetation, together with licorice leaf, sedum sarmentosum, and houttuynia cordata. These compounds are then developed utilizing the patented PURITONX 3.0 N4 method.
This gel cream gives optimum moisture to the pores and skin with Jeju Brussels sprouts, Hydra-G and Omega 3&6, and it additionally replenishes a wholesome moisture steadiness even from exterior stimuli. The product helps to ship and lock in water throughout the pores and skin barrier and soothes the pores and skin all day lengthy with none sticky feeling.
