Everybody anticipated and hoped 2022 can be a relaxed, regular yr after the coronavirus-driven rollercoaster of 2020 and 2021. A couple of sudden occasions did occur whose impacts are nonetheless being felt, however the world trudges on. At GeoPoll, hundreds of thousands of accomplished surveys later, we are able to proudly look again into the yr and the options we provided to offer information that powered the essential selections of a number of manufacturers, worldwide improvement organizations and media homes.
This text outlines a few of our highlights for 2022.
Modern Product Releases
One of many Core Values of GeoPoll is steady enchancment. Whereas GeoPoll colleagues endeavor to develop as people and groups frequently, the corporate additionally takes deliberate steps on a day-to-day foundation to enhance our mandate to offer dependable information to maneuver important selections on your purchasers, companions and the world. In 2022, we launched nice merchandise and massively improved others, together with:
The GeoPoll Consideration Panorama
Media consumption has modified. Digital channels are each difficult and changing into entangled with conventional TV, radio, and print media. To reliably measure this intersection, there wanted a change in media and viewers measurement fashions. This want birthed the GeoPoll Consideration Panorama! Bringing a brand new perspective to media insights, the GeoPoll Consideration Panorama mannequin maps out the touchpoints throughout each conventional and new media and goes past viewers numbers to discover how and why they seize our consideration. Get extra particulars from our Namibia and Lesotho case research right here.
A brand new and improved GeoPoll Viewers Measurement (GAM 3.0)
Through the years, GeoPoll has established itself because the premier supplier of media viewers measurement by means of the GeoPoll Viewers Measurement(GAM) subscription service. To additional intensify this and to offer advertisers, media homes, companies, and different customers with higher media insights for conclusive decision-making in step with the altering media panorama, GeoPoll launched the brand new and improved GAM 3.0. with improved methodologies for each tv and radio scores and new measurement for brand spanking new (digital) media and print. See what modified right here.
A brand new GeoPoll Interviewer Platform
In 2022, everybody on GeoPoll collaborated to provide among the best interviewer platforms on this planet, a end result of a few years of expertise conducting CATI and CAPI surveys in rising markets. Our new and improved Interviewer platform for telephonic interviews (CATI) and face-to-face interviews (CAPI) was a whole revamp of the cell utility on the middle of the ecosystem. It additionally launched a one-of-its-kind high quality management mechanism, and a brand new portal for companions to rapidly and precisely monitor the progress of initiatives. Examine it right here.
Experiences
Other than the a whole bunch of consumer analysis initiatives we run yearly, together with 2022, GeoPoll additionally seeks to convey information sense into the problems that contact the world in numerous levels by means of our personal research. To not miss any of our experiences, bookmark the GeoPoll weblog, and subscribe to our month-to-month e-newsletter, which provides you a front-seat view of the experiences, opinion items and analysis suggestions from our expertise. 2022 produced a report variety of such research and listed here are just a few highlights.
Day by day information from Ukraine following Russia’s Invasion
The occasion that almost all outlined 2022 was Russia’s invasion of Ukraine within the final week of February. Only a week later, GeoPoll went to the sphere to gather information the assess the state of affairs on the bottom in Ukraine and help within the concentrating on of humanitarian reduction. We revealed the primary report on March 11, 2022, and have been operating day by day surveys within the nation ever since. Our newest replace (November) summarizes among the highlights of the tendencies we’re observing, which embody a myriad of highs and lows and what we give it some thought all. See the aggregated outcomes and day by day tendencies right here.
The Kenya Media Institution Survey
Since our final media institution survey for Kenya in 2015, the media panorama has modified drastically. Whereas the dialog then was about TV migration from analog to digital, the speak now’s about one other sort of digital – the web and the smartphone – and the huge transformation it has brought about the media business. GeoPoll’s Kenya Media Institution Survey 2022 is the nation’s most complete media research, overlaying all media touchpoints, establishing audiences for every media and diving into particulars such because the depth of engagement, the channels used, and the way every channel is consumed, amongst others. You possibly can study extra about it right here and request a duplicate of no matter information factors you want.
The Price of Residing Disaster Research
The aforementioned Russia’s invasion of Ukraine, the lingering results of the coronavirus pandemic and local weather change implications, amongst others, mixed to create what the UN referred to as the biggest cost-of-living disaster of the twenty first century. To evaluate the state of affairs and perceive how folks all over the world have been experiencing and dealing with the cost-of-living disaster, GeoPoll carried out a survey in August 2022 in 9 nations from throughout Latin America and the Caribbean, Africa, the Center East, and Asia. We revealed the International Price of Residing Disaster Report right here, and GeoPoll consultants from all over the world obtained collectively to debate their experiences and potential options on this podcast.
The World Cup Report
A welcome reprieve from the robust happenings of the yr was essentially the most vital international sporting showpiece – the FIFA World Cup. Held in Qatar throughout Winter for the primary time in historical past, the World Cup was distinctive in a number of methods – together with vastly stunning outcomes. GeoPoll carried out this research in 5 nations in Africa to evaluate curiosity in soccer and the World Cup, viewership habits and plans, playing, and the extent of help each for international nations and African nations. We revealed the report right here.
Local weather Change within the Caribbean
Local weather change is an actual menace to humankind. Rising seas, hotter temperatures, and extra frequent and excessive climate occasions pose a specific menace to coastal areas and island nations. As coastal flooding and erosion improve, Small Island Creating States (SIDS), like these within the Caribbean, challenge to be among the most extremely impacted and quickest displaced populations throughout the globe. GeoPoll carried out this survey throughout 13 nations within the Caribbean to evaluate the extent of concern amongst residents on local weather change, the perceptions of the disaster and advised options.
Exploring Dad and mom’ Perceptions of the Malaria Vaccine
A ground-breaking malaria vaccine was authorized by the WHO, probably altering the face of kids’s well being all through Africa. To discover dad and mom’ ideas and reactions to this probably revolutionary vaccine, GeoPoll carried out a survey in a number of high-burden malaria nations to assist decide consciousness of the brand new vaccine, common mum or dad perceptions of routine childhood vaccines, intent to vaccinate for malaria and causes for hesitancy and if COVID-19 vaccines had any influence on mum or dad perceptions relating to the malaria vaccine. Learn the report right here.
Perceptions on GMO meals in Kenya
In 2022, the brand new Authorities of Kenya lifted a decade-long ban on the cultivation and importation of genetically modified meals merchandise (GMOs), a transfer that break up opinions, with politicians and stress teams clashing with biotech scientists over the protection of consuming GMO meals. GeoPoll carried out a Speedy Survey in the beginning of November to evaluate citizen consciousness of GMOs, their perceptions on the federal government approval, data gaps, and issues that have to be addressed, together with modifications in comparison with the same survey GeoPoll had carried out with the Gates Basis in 2014. Right here’s the report.
The Africa MSME Survey
Micro, Small and Medium Enterprises (MSMEs) play a big function in most economies, significantly in nations labeled as ‘rising’ and ‘growing.’ GeoPoll collaborated with Africa 118 on a joint survey to evaluate the well being and outlook of MSMEs in Kenya, Nigeria, and South Africa. You possibly can learn the report right here – and look ahead to the annual report within the first quarter of 2023!
Model Africa
One other annual analysis challenge we conduct is the Model Africa 100, which has persistently been essentially the most complete model rank checklist within the continent for the final decade. 2022’s version was the twelfth and lined 29 nations unfold throughout all of the areas of Africa. Learn the report right here.
Conferences got here again
We had missed conferences through the peak of the pandemic. In 2022, folks may transfer round and meet face-to-face once more, which meant extra alternatives for GeoPoll staff members to share their data and study from friends. From MSRA occasions and the East Africa Humanitarian Summit in Nairobi, Devex World, International Growth Discussion board, and Society For Worldwide Growth (SID-US) in Washington DC to Worldwide Social and Habits Change Communication Summit in Marrakech, the Large 5 Summit and PAMRO in Cape City, GeoPoll participated in in-person occasions in over 20 cities in 2022!
On the World Affiliation for Public Opinion Analysis (WAPOR) 2022 convention in Dubai, GeoPoll turned a founder member of the WAPOR SSA Chapter. See you at conferences in 2023!
Have an incredible 2023, will you?
