Roborock heads to Miami with a neighborhood classroom, a mall pop-up, and its flagship robots

The soccer World Cup has a manner of turning dwelling rooms into stadiums. Pals pile in, the snacks come out, and for a number of hours, the one factor that issues is what is occurring on the display screen. Try to be spending these hours with the individuals you care about and having fun with the sport, as an alternative of chasing crumbs and spills round the home. And that’s precisely what Roborock delivers.

That’s the premise of Roborock’s “Your House. Your Stadium.” marketing campaign. Because the world’s greatest soccer celebration involves North America, Roborock is positioning itself much less as an automatic cleansing model and extra as a builder of clever house methods. The thought is straightforward – let Roborock deal with sustaining your own home and outdoor, so that you’ll have extra time to catch the sport.

Roborock has lined up two activations in Miami, one of many host cities for this summer season’s soccer extravaganza. One is a public pop-up filled with good house tech. The opposite is a really significant neighborhood partnership. Here’s what that you must know.

The centerpiece is a four-day public pop-up operating June 20 to 23, 2026, at Middle Court docket inside Aventura Mall (19501 Biscayne Blvd, Aventura, FL). It’s constructed to mix soccer tradition, good house tech, and a little bit of neighborhood enjoyable into one area, and Roborock is leaning into the expertise quite than an easy product demo.

You’ll be able to count on interactive check-in spots and photo-worthy moments, on-site prizes and surprises for many who cease by, together with particular visitor appearances.

There may be additionally a “Soccer for All” factor. Each step taken in the course of the activation goes towards trigger and serves as a public bridge to the work Roborock is doing with the area people in Miami. It’s a approach to channel the season’s power into impression that lasts longer than a single weekend.

For buyers, you will see quick access to Roborock’s retailer companions, together with close by Goal and BrandsMart areas, in addition to a scan-to-order setup that makes it easy to purchase something that catches your eye.

One other spotlight of this marketing campaign is Roborock’s new partnership with the Miami Lighthouse for the Blind and Visually Impaired, one of many nation’s main organizations serving blind and visually impaired youngsters, adults, and seniors. The partnership was formally introduced at a Miami occasion on June 17, anchored by a ribbon-cutting ceremony on the Miami Lighthouse campus.

On the coronary heart of it’s a $50,000 donation to help Miami Lighthouse’s blind soccer program, which helps fund credentialed coaches, orientation and mobility coaching, bodily therapies, and specialised assessments for visually impaired youth.

Roborock can be unveiling a brand new ClearPath Classroom on the campus, a devoted area serving college students from early studying by elementary training. Between 150 and 200 persons are anticipated to attend the opening, together with greater than 100 college students starting from toddlers to teenagers, summer season camp employees, and native figures.

The collaboration is rooted in an idea Roborock calls “Navigation Past Imaginative and prescient,” the notion that expertise ought to assist individuals work together with the world extra confidently and independently. Blind soccer gamers navigate the pitch utilizing sound and echolocation, studying the sport by a ball stuffed with bells and the voices of teammates and coaches. Roborock’s personal work in clever navigation, spatial consciousness, and AI-powered sensing comes from an identical place, by understanding an atmosphere with out counting on sight alone.

Miami Lighthouse President and CEO Virginia Jacko and Roborock management are set to ship remarks, together with different particular company. The ceremony closes with a blind soccer demonstration led by Miami Lighthouse college students and coaches, tying the day again to the spirit of the season.

On the product aspect, Roborock is utilizing the Miami activation to place its most superior cleansing tech in entrance of the general public. The Saros 20 is the flagship that may do the heavy lifting for on a regular basis properties, whereas the Saros Rover is the showpiece, making solely its second public look within the US since its debut at CES. Here’s a take a look at the lineup Roborock is placing ahead throughout robotic vacuums, wet-dry vacuums, and cordless cleaners:

• Saros Rover: The Rover is Roborock’s boldest robotic vacuum but. It makes use of a world-first wheel-leg design, pairing every wheel with an independently shifting leg, so it might probably climb stairs, jump over small obstacles, take sharp turns, and maintain its physique degree throughout slopes and uneven flooring. The perfect half is that it might probably clear every step because it climbs, tackling an issue that different robotic vacuums face.
• Saros 20: The Saros 20 is Roborock’s flagship-tier robotic vacuum, constructed across the AdaptiLift Chassis 3.0 and the StarSight Autonomous System 2.0. It’s designed to cross tall thresholds, map your own home exactly, and transfer by cluttered rooms, all with a slim physique that also slips underneath low furnishings.
• Saros Z70: The standout because of its OmniGrip robotic arm, which might truly decide up and transfer small obstacles like socks earlier than cleansing. It additionally boasts one of many thinnest profiles in Roborock’s vary and sharp impediment detection down to things simply a few centimeters broad.
• Qrevo S Professional: An all-in-one robotic vacuum and mop made for robust on a regular basis efficiency and really hands-free repairs. It packs sufficient suction for lifting embedded filth from exhausting flooring and carpets, an Anti-Tangle Aspect Brush, an all-rubber most important brush that resists hair wrap, and twin liftable spinning mops with 30 ranges of water move. The multifunctional dock handles hot-water mop self-cleaning, warm-air drying, and auto dustbin emptying for as much as 65 days.
• Qrevo Curv 2 Stream: A roller-mop robotic vacuum powered by real-time SpiraFlow fresh-water cleansing for a extra hygienic mop. It brings 2.5x boosted mopping strain, an revolutionary Curler Defend, and 20,000 Pa of HyperForce suction, together with a Licensed Twin Anti-Tangle System and a multifunctional dock for hands-free repairs.
• F25 Collection: Roborock’s cordless wet-dry vacuum vary for exhausting flooring, which mops and vacuums on the identical time, self-cleans its rollers, and resists tangling. The lineup contains the F25 Extremely, F25 GT, and F25 Ace Professional to swimsuit completely different wants and budgets.
  H60 Hub Extremely: A cordless stick vacuum paired with an auto-empty hub, so that you get the attain and adaptability of a handheld plus the comfort of a dock that empties the dustbin for you. It’s the lighter, grab-and-go choice for fast cleanups.
• RockMow Z1 LiDAR: Roborock’s robotic garden mower, integrating 360° 3D LiDAR with 4-Wheel Drive and a patented Lively Steering System. You get exact, agile mowing throughout advanced, lush lawns, extending the model’s intelligent-navigation method from indoors out to the yard.

The “Your House. Your Stadium.” pop-up runs June 20 to 23, 2026, at Middle Court docket in Aventura Mall, with the Miami Lighthouse neighborhood occasion and partnership announcement finished earlier on June 17.

The Qrevo S Professional is obtainable now in each black and white by the Roborock retailer and Amazon, priced at $599.99 after a $100 launch low cost off its $699.99 checklist worth. The broader lineup, from the Saros 20 to the cordless F25 vary, is obtainable by Roborock and main retailers, so if any of the fashions above caught your eye, it’s straightforward to deliver one house.