A GeoPoll Evaluation of TV & Radio Attain Rankings (January – March 2026)
Broadcast tv and radio stay central to day by day life in Tanzania, with the market formed by distinctive options: a robust sports-led TV ecosystem, a single night peak that dwarfs each different viewing window, and a radio dial the place three stations account for many of the nationwide listening share.
GeoPoll’s Viewers Measurement (GAM) knowledge from January to March 2026 offers an image of who’s watching, who’s listening, and when. This report distills the Q1 2026 numbers into the developments that matter for broadcasters, advertisers, and media planners working in Tanzania.
As you learn by way of this overview, do not forget that it is a high-level abstract of nationwide attain and share for Q1 2026. Weekly and month-to-month shifts, regional breakdowns, content-level efficiency, promoting effectiveness research, and hourly unique-audience evaluation should not lined right here. For deeper insights, please attain out.
Prime TV Stations in Tanzania
Tv in Tanzania is a mass-reach medium, and the aggressive panorama on the high is tight. The Prime 5 stations are separated by solely 4 share factors on attain, with Azam Two main by a slender margin over ITV, the 2 Azam Sports activities channels, and TBC1.
Prime 10 TV Stations by Attain (January – March 2026)
One of the vital hanging options of the Tanzanian checklist is how a lot of it belongs to a single broadcaster group. Azam Media occupies three of the Prime 5 positions on attain (Azam Two, Azam Sports activities 1, Azam Sports activities 2) and a fourth within the Prime 10. This cluster offers the group an unusually robust place in any nationwide attain calculation and a near-unavoidable presence in sports-led media plans.
TV Viewership by Dayparts
Attain tells us who tuned in over the quarter. Daypart share of viewing tells us when every station was profitable. The numbers under signify every station’s share of complete Prime 10 viewing throughout the time block.
- Early Morning (6:00 AM – 9:00 AM): Breakfast TV is probably the most fragmented block of the day. TBC1 leads with 16% share of Prime 10 morning viewing, with ITV (15%), Clouds (12%), and Azam Two (11%) shut behind. Seven completely different stations maintain between 8% and 16%, which suggests morning audiences in Tanzania are genuinely break up throughout the dial slightly than focused on one or two choices.
- Afternoon (4:00 PM – 6:00 PM): That is the place the Azam Sports activities impact turns into very clear. Azam Sports activities 1 instructions 37% of Prime 10 viewing on this block, and when mixed with Azam Sports activities 2 and SuperSport, sports activities channels take greater than 60% of all Prime 10 afternoon viewing. Dwell soccer and pre-match programming drive this focus, and it is among the most commercially distinct dayparts within the Tanzanian market.
- Prime-Time (7:00 PM – 10:00 PM): That is the one most essential industrial block of the day, and it’s dominated by three names. Azam Sports activities 1 takes 20% share, adopted by ITV (16%) and Azam Sports activities 2 (15%). The Azam cluster mixed (together with Azam Two at 12%) takes roughly 47% of all Prime 10 prime-time viewing, which is among the most concentrated prime-time positions of any East African market.
Weekday Prime-Time Share of Viewing (7:00 PM – 10:00 PM)
Late Evening (10:00 PM – Midnight): The sports activities channels prolong their lead into late-night viewing. Azam Sports activities 1 (29%) and Azam Sports activities 2 (20%) collectively account for practically half of all late-night Prime 10 viewing, with Azam Two including one other 16%. Late-night in Tanzania is, successfully, a sports activities block.
Weekend and Particular Programming Traits
Weekends amplify what’s already true about weekday viewing in Tanzania: the night peak turns into even sharper, and the sports activities channels keep their structural benefit throughout the day.
- ITV leads weekend prime-time with 22% share, reflecting the pull of native drama and leisure programming on Saturday and Sunday evenings.
- The 8:00 PM weekend half-hour is by far the most important viewing window within the week, with complete Prime 10 viewers roughly 1.6× the next-largest weekend half-hour and properly above any single weekday second.
- Morning attain is considerably bigger on weekends, with the 6:30 AM block drawing audiences that rival mid-afternoon weekday numbers. This implies weekend morning content material (youngsters’s programming, spiritual broadcasts, journal exhibits) stays a significant industrial window.
Prime Radio Stations in Tanzania
Radio in Tanzania is concentrated on the high to a level that’s uncommon within the area. Three stations account for the majority of nationwide listening, and the drop-off from third to fourth place is the steepest on the chart.
Prime 10 Radio Stations by Attain (January – March 2026)
TBC Taifa Radio leads at 47%, adopted by Clouds (44%) and Radio Free Africa (38%). The hole to the fourth station, Wasafi FM, is greater than 12 share factors. For nationwide advertisers, this focus signifies that the highest three stations are successfully must-include for any broad-reach Tanzanian radio plan.
Radio Listenership by Dayparts
Breakfast (6:00 AM – 9:00 AM): The breakfast block is dominated by the highest three. TBC Taifa Radio leads with 26% share of Prime 10 morning listening, adopted by Radio Free Africa (22%) and Clouds (18%). Collectively, these three stations account for roughly two-thirds of all Prime 10 breakfast listening on weekdays.
Weekday Breakfast Share of Listening (6:00 AM – 9:00 AM)
Daytime (9:00 AM – 4:00 PM): Listening ranges dip after breakfast however stabilise by way of the center of the day, with Clouds holding a very robust place within the late-morning and lunchtime blocks. Radio Free Africa additionally sustains robust noon listening, reflecting loyal audiences who keep tuned by way of the workday.
Drive-Time (4:00 PM – 7:00 PM): The afternoon drive block tightens the race. TBC Taifa Radio (24%) holds a slender lead over Clouds (22%) and Radio Free Africa (20%), with Wasafi FM (10%) a transparent fourth. The highest three are separated by lower than 5 share factors throughout drive-time, making it one of the vital aggressive listening home windows of the day.
Night (7:00 PM – 10:00 PM): The night sees TBC Taifa Radio and Clouds transfer primarily stage at roughly 26% share every, with Radio Free Africa dropping again to 12%. That is additionally the place Wasafi FM’s 9:00 PM spike exhibits up, reflecting its entertainment-led night programming pulling a definite viewers phase.
Weekend Radio Traits
Weekend listening follows an identical form to weekdays however with a flatter distribution throughout the day. TBC Taifa Radio stays the weekend chief at breakfast, and Radio Free Africa’s weekend breakfast place strengthens, reflecting the function of weekend discuss and non secular programming.
Insights from the Q1 2026 Tanzania Media Numbers
A couple of structural themes emerge from the Tanzanian knowledge:
- Prime-time has a single peak, and it’s unusually sharp. The 8:00 PM half-hour on weekdays is greater than 1.5× the scale of another weekday second, and on weekends it’s even bigger. In contrast to markets with a number of night peaks, Tanzania concentrates its night viewers into one slender window. This is a crucial peak for media plans.
- Sports activities is a structural pillar of Tanzanian TV, not a distinct segment class. Azam Sports activities 1 alone takes greater than a 3rd of afternoon viewing and a fifth of prime-time viewing. Any nationwide media plan that excludes sports activities stock is successfully excluding a serious portion of the out there TV viewers.
- Breakfast is greater than drive-time on radio, by a large margin. Whole Prime 10 radio listening at 6:00 AM on weekdays is roughly 4× the extent at 5:00 PM. It is a widespread sample, however Tanzania’s morning peak is very concentrated into the 6:00 – 7:00 AM hour. For advertisers, the morning hour is the one Most worthy radio block of the day.
- Radio listening is extra concentrated than TV viewing. Three stations account for almost all of nationwide radio listening throughout each daypart, whereas TV’s Prime 10 is extra evenly distributed. Advertisers can construct significant TV attain throughout 5 – 6 channels, however radio attain in Tanzania requires the highest three.
- Cluster-brand results matter extra right here than elsewhere. The Azam cluster’s mixed share of prime-time TV viewing (round 47%) is a sample that doesn’t seem in most different East African markets. For competing broadcasters, advertisers, and media regulators, the form of the market is not only about particular person station efficiency however about group-level focus.
GeoPoll Viewers Measurement
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