A Household-Owned Treasured Metals Supplier Since 1973
At CMI Gold & Silver, we’ve been a family-owned treasured metals vendor since 1973. We’ve seen a number of markets, a number of costs, and a number of “offers.” However on the finish of the day, what issues most to us isn’t simply ounces and premiums—it’s relationships.
Reconnecting With an Previous Buddy: Rusty Bosworth
Final night time I reconnected with an outdated good friend I hadn’t seen in a very long time—my childhood finest good friend, Rusty Bosworth.
Rising up, Rusty was most likely one of the vital influential individuals in my life. The tales I may inform would fill a guide. He liked me, I liked him, and that hasn’t modified one bit. Life, after all, took us down completely different paths. We raised households, constructed careers, and like so many good friendships, we merely didn’t see one another a lot during the last 20 years.
However right here’s the factor: the space didn’t change the connection.
Each of us know that if both of us made a single cellphone name, the opposite could be on the way in which—no questions requested. That type of friendship transcends time and area. You don’t measure it in how typically you speak. You measure it in belief.
Rusty—now Russ to most individuals, however he’ll all the time be Rusty to me—is the type of man who’s variety to a fault. His character is infectious. I actually don’t know a single one who isn’t his “finest good friend” after 5 minutes of speaking with him. He makes individuals really feel seen, heard, and protected.
And that’s the place this ties into treasured metals.
Relationships Matter Extra Than the Deal
In enterprise, particularly in treasured metals, it’s straightforward to give attention to one factor: worth.
We definitely care about worth at CMI. Our objective has all the time been to place probably the most metallic into the fingers of Individuals for the least quantity of {dollars}. That’s been our mission since 1973.
However right here’s a reality that doesn’t get talked about sufficient:
- The most affordable worth is just not all the time the most effective deal.
- There are occasions when a competitor’s premiums are barely decrease than ours.
When that occurs, and we all know the competitor is respected and we haven’t heard something destructive about them, we’ll typically encourage our shoppers to purchase from them if it actually will get them a greater deal.
Sure, you learn that proper: we generally inform individuals to purchase from another person.
Why? As a result of relationships and belief matter greater than squeezing each final penny out of a transaction.
Is a Few Pennies Well worth the Danger?
Earlier than you chase a barely cheaper price with an unknown vendor, it’s price asking your self a couple of questions:
Is saving a few cents per ounce definitely worth the threat of coping with somebody you don’t know?
In a treasured metals transaction, what is admittedly most necessary?
Is it solely the ultimate worth on the bill?
Or is it the peace of mind that you simply’ll really obtain what you paid for, in a well timed method, with out video games or stress?
To me, and to our crew at CMI, the actual worth is:
- Realizing your metals will present up as promised
- Realizing you may decide up the cellphone and get an actual one who cares
- Realizing you may ask “dumb” questions with out being made to really feel dumb
- Realizing that if one thing goes incorrect, somebody will stand behind the transaction
Personally, I’d somewhat pay a bit of extra for security and safety than roll the cube on a “too good to be true” deal.
How We Assume About Rivals
We all know we’re not the one treasured metals vendor on the market. A few of our rivals are good, sincere individuals. If you happen to name us and inform us that one other vendor—one we all know and haven’t heard something dangerous about—has a greater worth and we actually can’t match it, we’ll typically encourage you to purchase from them as an alternative of us.
That may sound unusual in in the present day’s world, however it’s how we’ve all the time completed enterprise as a family-owned agency.
We’re not right here to “win” each transaction. We’re right here to assist individuals make sensible selections, sleep properly at night time, and really feel assured about who they’re coping with—whether or not that’s us or one other respected agency.
The Rusty Check
After I take into consideration Rusty, I take into consideration somebody I can belief with something. Time and distance don’t change that. One cellphone name, and he’s there.
That’s the type of relationship we attempt to have with our shoppers at CMI Gold & Silver.
Chances are you’ll not speak to us each week. Chances are you’ll solely purchase metals a couple of instances in your life. However once you do, I would like you to really feel the identical approach I really feel about Rusty:
- “If I name, they’ll be there.”
- “They know me, they care, they usually’ll shoot straight with me.”
- “I’m not only a transaction—I’m a relationship.”
In the long run, treasured metals are about defending what issues most: your loved ones, your financial savings, your peace of thoughts. And people issues are far too necessary to entrust to the bottom bidder with the flashiest advert.
So sure, we’ll all the time work laborious to present you a good worth and put as a lot metallic in your fingers as we are able to.
However greater than that, as a family-owned treasured metals vendor that’s been serving Individuals since 1973, we need to be the trusted good friend you may name—whether or not it’s been 20 days or 20 years.
