Mintel has recognized 5 strategic methods to ‘skinify’ suncare, teaming with Susonity’s World Director of Advertising – Magnificence and Safety, Elena Nunno, to convey an ingredient producer’s skilled perspective.
Customers need extra from sunscreen than simply UV safety; 59% of Chinese language sunscreen customers agree merchandise ought to provide extra skincare advantages. However with moisturising claims showing on over half of sunscreen launches in 2024-25, and ‘for delicate pores and skin’ claims on a 3rd (as reported on Mintel World New Merchandise Database), ‘skinify’ suncare in additional disruptive methods to drive progress.
1. Innovate with ‘SPF Sandwich’ in Thoughts
The ‘SPF sandwich’ hack (layering sunscreen beneath and over make-up) is trending. Whereas social media developments may be fleeting, this hack has lasting potential if positioned properly:
- Spotlight the way it’s simple to do and offers enhanced safety; as Mintel’s analysis reveals that comfort and sturdiness are sought-after sunscreen claims.
- Deal with pilling/greasiness with light-weight, sweat-proof codecs that layer seamlessly, like mists or rising brush-on codecs.
2. Capitalise on Ok-Magnificence 3.0
Brightening claims are rising in sunscreen innovation, interesting to a 3rd of Brazilian sunscreen customers who prioritise pure glow.
- Elevate brightening claims by tapping into the 2025 Ok-Magnificence wave which focuses on wholesome radiance, pores and skin barrier well being and science-backed formulation.
- Develop Ok-Magnificence-inspired sunscreen for melanated pores and skin, impressed by Galskin.
3. Faucet into Longevity Magnificence
Stopping indicators of ageing is a high sunscreen buy motivator. In Canada, 57% of sunscreen customers apply it extra typically as a result of considerations about ageing (vs 56% for pores and skin most cancers prevention).
Longevity skincare developments – focusing on organic age/mobile ageing and preventative ageing – can improve ‘skinification’ of suncare.
- Leverage ageing-simulation instruments like Haut.AI’s SPF Reality Sales space.
- Deal with vitamin D’s function in longevity by together with VMS or utilizing activated vitamin D SPF tech like Increase Lab’s Goody Goody Solar Drops SPF 50+.
- Contemplate on-trend longevity actives like PDRN, ATP and NAD+.
4. Deal with the GLP-1 Influence
The give attention to GLP-1 and weight reduction medicine is reshaping the BPC panorama. Within the UK, half of 25-34 yr olds present curiosity in injectable weight reduction medicine, and NPD focusing on ‘GLP-1 face’ is rising (e.g. Volulift).
- Innovate sunscreen with GLP-1 in thoughts, like Dr Few, which suggests GLP-1 medicine could improve pores and skin’s solar sensitivity and recommends each day SPF to guard pores and skin and progress.
- Concentrate on boosting pores and skin resilience and stopping injury to compromised pores and skin.
- Goal GLP-1 and non-GLP-1 customers to widen attain, and indicate elevated efficacy.
5. Don’t Overlook Aftersun
‘Skinify’ aftersun, an under-innovated phase that has seen a decline in innovation (2020-2025) on Mintel World New Merchandise Database.
There’s potential for a resurgence in aftersun given rising social media developments glamorising sunburn aesthetics. Manufacturers are responding, La Roche-Posay’s #DermsAgainstBurns marketing campaign, tackles viral TikTok developments like ‘burn traces’ or ‘sunburn tattoos’.
- Innovate on this missed phase, specializing in restore/regeneration, taking cues from Zure Solaris, a luxurious ‘post-suncare’ model utilizing biotech substances like ectoin, arginine and The Photo voltaic Restore Complicated.
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