From partnership pitches to media planning and advertising, GWI is a analysis platform for everybody. An area to collect game-changing insights about your shoppers as they occur, and share them with groups, purchasers or companions.

Listed below are 4 intelligent methods to make your job simpler with GWI that you just may not find out about…

1) Drive higher collaboration.

Hybrid working appears set to remain. Whereas many organizations are reaping the advantages of larger flexibility within the new regular, challenges stay round strategic alignment and driving efficient collaboration.

The most recent GWI survey information reveals that:

Throughout 17 nations, over 25% of employees say group alignment is their largest organizational problem.

An additional 28% are having bother understanding their shoppers.

The place groups are absolutely distant or unfold out throughout the globe, it’s a lot trickier to maintain everybody within the loop, align on technique and preserve robust communication. In the meantime, viewers habits continues to shift.

GWI dashboards make challenge collaboration simpler by giving stakeholders a devoted workspace to share key info. Construct a customized dashboard in just a few fast clicks, collating viewers analysis, charts and insights on a single web page able to share with colleagues. Or skip set-up time with our speedy hack on creating dashboards from GWI templates. 

It’s also possible to customise your dashboard to fit your wants:

• Select the way you wish to show chart information, the metrics you wish to give attention to, and the way you wish to kind the info 
• Annotate charts to incorporate any notes or options
• Add customized textual content blocks to spotlight insights price shouting about

With visible charts and challenge info multi function place, collaborative dashboards assist to tie your groups collectively – at the same time as viewers developments change. This ensures strategic alignment and constant messaging throughout your group, with clear give attention to what’s essential and everybody working collectively in direction of a single, collective aim.

2) Shortly examine a number of audiences directly.

Viewers attitudes and behaviors are altering so quickly that it’s essential to maintain your finger on the heartbeat of recent and rising developments. By analyzing completely different client teams, you’ll be able to perceive and serve their wants, set up the important thing variations between audiences, and pinpoint distinctive insights that can assist you make higher data-led choices. 

The one drawback is, getting a like-for-like view of your audiences shortly isn’t simple. Except you will have globally harmonized information on faucet.

GWI asks the identical questions, in the identical approach, to audiences throughout 48 nations worldwide, supplying you with an prompt, constant, dependable view of your shoppers for simple native or world comparability. Merely open up the platform and dive in.

Inside dashboards, immediately examine as much as 4 audiences in a single view to actually perceive what issues to your shoppers.

That is particularly helpful for marketing campaign planning. Use direct viewers comparability to shortly establish one of the best methods to focus on completely different client teams throughout advertising channels. For example, you possibly can:

• Examine regional or worldwide viewers developments
• Analyze client attitudes and behaviors in several markets 
• Scope out viewers ardour factors
• Spot the variations between generational age teams (like child boomers, or Gen Z)
• Phase your viewers to grasp them higher

The place ‘Viewers %’ reveals your chosen audiences’ hottest survey responses, making use of ‘Index’ metrics will show you how to spot standout insights which might be greater or decrease than the common:

Index figures over 120 are price being attentive to, as these counsel your viewers is 20% extra prone to assume, really feel or do one thing than the common client.

In different phrases, these figures faucet into what issues most to your audiences proper now, serving to you push marketing campaign efficiency to the subsequent stage. It’s all about delivering the proper message, to the proper viewers, on the proper time. 

Wish to examine greater than 4 audiences? Bounce over to crosstabs for a single, constant view of as many audiences as you want.

3) Observe media consumption developments over time.

The pandemic shook up the worldwide media panorama, making it even trickier for entrepreneurs to maintain on prime of the most recent viewers habits. 

And but, staying forward of the developments recreation stays essential to beating opponents and reacting swiftly to what’s resonating along with your goal market. In case you perceive how media consumption is altering over time, you’ll be able to higher predict the way it will have an effect on your shoppers sooner or later. 

GWI crosstabs are available in particularly helpful right here. 

Crosstabs allow you to cross-analyze, section, or overlay survey information over time that can assist you perceive audiences higher.

They work like this:

• Add audiences, waves or channels to columns (who or what do you wish to perceive?)
• Use rows to run particular questions in opposition to your viewers (what do you wish to know?)

For example, you possibly can apply analysis waves (as columns) for the time interval you wish to cowl, then run this information in opposition to particular media utilization or efficiency attributes (as rows) to shortly perceive how world media consumption have modified over time.

For a deeper dive, you possibly can examine:

• Whether or not Netflix is gaining or dropping customers within the streaming providers battle
• Which generations are flocking to TikTok, and what their pursuits are
• How lengthy shoppers are spending on their smartphones
• Which social media platforms are most used throughout nations
• Whether or not podcasts or music streaming is extra standard with shoppers 

When you perceive how media consumption developments are altering over time, you’ll be able to clearly see the place your finest development alternatives lie.

4) Supply partnership alternatives.

Model partnerships are an appetizing concept for firms trying to develop. Get it proper, and your ROI will skyrocket. 

However miss the mark, and also you danger damaging your model and alienating your prospects. It’s particularly powerful to search out the proper match, as it is advisable contemplate not solely what’s finest to your group, however what is going to enchantment to new markets or audiences with out alienating your current prospects.

To reduce danger and discover the right partnership, you want viewers perception you’ll be able to depend on. 

GWI crosstabs are sensible for scouting out new partnership alternatives, particularly for those who’re trying to goal particular cross-market audiences. What number of avid gamers additionally take heed to podcasts? Do Star Wars followers have any curiosity in magnificence? With GWI, the chances are limitless. 

By in search of over-indexes in crosstab information, you’ll shortly spot any important alignment between your present market and potential new audiences.

To reiterate, indexes of round 120 or over point out robust correlation.

For instance, let’s think about you’re employed for a serious sports activities model on the hunt for a style model collaboration that can assist you promote a restricted version baseball cap, interact new prospects and drive mutual development. How are you aware who most closely fits the invoice?

Arrange a crosstab and run curiosity in luxurious style in opposition to your viewers (for this instance, let’s give attention to UK sports activities followers) to substantiate whether or not there’s sufficient correlation for a worthwhile partnership.

We will interpret the info right here in two methods:

• Utilizing % row information – 84% of UK web customers who’re concerned about luxurious style are additionally sports activities followers
• Utilizing % column information – of UK sports activities followers (who’re additionally web customers), 24% are concerned about luxurious style

There’s definitely a partnership alternative right here. Now let’s dive deeper, including in buy habits information from 2021 to select particular luxurious style manufacturers that may entice our viewers. 

Taking a look at this information, we see that 11% of UK sports activities followers purchased from Calvin Klein within the final yr, whereas 8% purchased from Ralph Lauren:

As you’ll be able to see, crosstabs make it simple to run a whole lot of manufacturers in opposition to audiences in just a few fast clicks to see which they interact with most. You may then make knowledgeable choices about who to method for a model partnership, with stable proof of mutually useful worth.

What higher technique to begin unlocking extra ROI out of your viewers information?