2 Truths and a Lie That Are Sabotaging Your Startup’s Gross sales | by Rachel Greenberg | Sep, 2023


Lower the smooth-talking B.S. and use these three techniques as an alternative.

Entrepreneur's Handbook
2 truths and a lie that are sabotaging your startup’s sales. Cut the smooth-talking B.S. (that customers see right through, anyway) and use these three tactics instead.
Photograph by Andrew Smart on Unsplash

In the event you’re on the lookout for an entertaining, however deeply cringe-worthy expertise, look no additional than a salesmanship class. I’m not ragging on the (typically entrepreneurial) mentors internet hosting these courses, however moderately on the overly assured, but severely under-skilled attendees who discover themselves in entrance of an arbitrary viewers, failing the “promote me this pen” check.

As an entrepreneur — and one with each a standard enterprise faculty and Wall Road M&A background — I can attest to the truth that gross sales is likely one of the least-practiced, most underrated points of startups. Whether or not I used to be helping a co-founder pitching traders, facilitating a $100M+ acquisition, or making an attempt to promote my concept to companions or product to prospects, I did so chilly the primary time. Oh, and I’m no exception: Gross sales is likely one of the uncommon enterprise actions that, regardless of being essentially the most direct income driver, receives the least preparation.

Give it some thought: Skilled athletes spend greater than 90% of their time practising for that 10% of time (at most) in a dwell sport. Gross sales (and entrepreneurship) is the other: Entrepreneurs spend about 90% of the time making an attempt to boost funding or peddle our services or products, and at most 10% of the time practising and getting ready. Actually, if we’re trustworthy, most of us spend greater than 50% of the time on the services or products and operations, 45% on advertising and gross sales, and 5% on constructing our talent units.

Given all that, what if I instructed you there was a greater use of your time than ace-ing the “promote me this pen” check in entrance of a salesmanship mastermind? What if there was a solution to fast-track your shut fee, multiply your incomes energy and potential, and accomplish that pretty effortlessly, with out memorizing a bunch of scammy techniques and made-up “fast shut” formulation? There simply could also be; listed below are two truths and a lie that try and do exactly that.

I’m going to supply up a secret only a few founders would willingly admit: Not all entrepreneurs like their prospects.



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